Trak Racer is joining the Corsair family after 18 years. MUD Jeans filed for bankruptcy despite months of work to save the sustainable denim brand. And boAt announced a partnership with Spotify Premium in India.

Here's what brand leaders shared on LinkedIn this week.

Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies. we wanted to see more from the brands themselves.

This week: 1,000 posts from 1,000 people across 45,500 profiles tracked.

Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com

_{^{We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!}}

Trak Racer is joining the Corsair family after 18 years. Founder Matt Sten shared the news, framing it as the next chapter for the Australian sim racing and flight simulation brand. → post

Rocketbook is starting a new chapter under new ownership by Douglas Dratch. Founder Joe Lemay, previously fired after a private equity acquisition, is back to lead the brand. → post

MUD Jeans filed for bankruptcy after months of the team trying to save the sustainable denim brand. CEO Dion Vijgeboom called it the hardest day in the company's history. → post

Graymatter Labs crossed 100,000 orders on Shopify on June 9 and passed $20M ARR in July, growing 40% month over month with CAC flat as ad spend grew 50%. CEO Jim Phillips shared the mid year update on his birthday. → post

The RealReal delivered its highest ever quarterly GMV in Q2, up 22% year over year. Fourth consecutive quarter of GMV growth above 20%. Nearly 300 bps of adjusted EBITDA margin expansion. → post

Dog Friendly Co. crossed one million orders six years after founders Sandra Abade and Luka Maric started the brand. → post

Freetrailer Group hit a new monthly record in July at 211,965 rentals across its markets, up 21.6% versus last July. → post

Evvy turned five years old. Co founder Priyanka Jain reflected on how few people had heard of the vaginal microbiome when the brand launched. → post

Portland Gear expanded from six racks in the corner of an office three years ago to a 35,000 sq ft warehouse packed floor to ceiling, with 3x more inventory arriving for the holidays. → post

LABFRESH signed the lease on its 4th store at Oudegracht 154, Utrecht, opening in October. Founder Lotte Vink noted the team raised for the next two stores eight months ago and held out for the right location. → post

boAt announced a partnership with Spotify Premium in India. Every boAt product now comes with three months of free Spotify Premium. → post

MCoBeauty launched a limited edition collaboration with Cadbury, a first of its kind beauty and chocolate partnership in Australia. → post

APL was tapped by Anna Wintour, Thom Browne, and Steven Kolb for Vogue's United Flags of Fashion for America250. Co founder Adam Goldston called it a historic moment. → post

Palermo House's Moss Velvet Dume Lounge Chair and Ottoman got a Justin Bieber cosign fresh off his World Cup final halftime appearance. Founder Marco Ferro shared the moment. → post

Little Spoon launched Pancake Spoonies after months of recipe iteration. 9g protein, whole grains, chickpea flour, sweetened with maple syrup. → post

Plant People launched Wonder Sleep Kids, a melatonin free wind down formula for kids ages 4+. → post

Devereux launched the Pioneertown Golf Club Fall Collection, inspired by high desert travel and vintage Americana. → post

Chatbooks UX Design Head Tom Brinton walked into a random Target on a road trip and saw his Paper Apps GOLF product on shelf. Eight years from first sketch to Goliath Games licensing it. → post

Sauce Shop co founder James Digva gave the graduation speech at the University of Nottingham Biosciences ceremony to about two thousand people. He graduated from the same program 19 years ago. → post

Mattress Warehouse President and CEO Bill Papettas was recognized by Furniture Today at the Titans and Trail Blazers gala. → post

I and love and you (pet food) hired Dan Waters as CEO (from Hu Kitchen). → post

Belgian Boys brought on Louisa Lawless as its first ever Chief Commercial Officer. CEO Anouck Gotlib called out her track record growing iconic consumer brands. → post

BUXOM Cosmetics promoted Jessica Theofiledes to Head of Brand, Vice President. → post

Retrofête promoted Gina Lombardo to SVP of Marketing & Digital, leading strategy across Retrofête and sister brand Seroya. → post

SuperOrdinary hired Alex Kalatzis as VP of Marketing to launch a new beauty venture (from Tower 28 Beauty). → post

Revive Collagen hired Frederica Watson as Ecommerce Director (from DeMellier, Sarah Chapman, and Nip+Fab). → post

WayUp Sports signed three time Olympian and one of Africa's most decorated swimmers Farida Osman as Brand Ambassador. → post

Petmate SVP Marketing & Digital Darren Silverman wrapped up after more than ten years. → post

Staples Canada Director of Digital Marketing Laura Marshall exited after seven years. → post

Rhone co founder Nate Checketts and his sister Lily Checketts Shimbashi (founder of Sportsish) submitted a panel for SXSW 2027 called Sports Culture Has New Owners. If accepted, it will be a live sibling debate. → post