Ferrero Group signed an agreement to acquire Purely Elizabeth after 17 years of founder Elizabeth Stein building the brand. ANINE BING reopened its Pacific Palisades store post fire. And Hairbrella hit #383 on the Inc 5000 with 921% three year revenue growth.
Here's what brand leaders shared on LinkedIn this week.
Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies. we wanted to see more from the brands themselves.
This week: 1,100 posts from 1,000 people across 45,500 profiles tracked.
Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com
Brand Voice is powered by dtcmvp.com, where established brand leaders are compensated to give product feedback to vetted Shopify tech startups. If you’re interested in applying to join as a brand or a partner, just reply to this email or apply here.
We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!
M&A
Ferrero Group signed an agreement to acquire Purely Elizabeth. Founder Elizabeth Stein started the brand 17 years ago with no exit strategy, and will continue leading it into the next chapter. → post
Distribution
Shark Beauty officially landed at Space NK two weeks ago. Neal's Yard Remedies account manager Anuja Pathak flagged the milestone as the first of many. → post
Creatime is now officially live in Ireland after eight months of logistics work. Retail shelves land in September. → post
Voluspa opened its Irvine Spectrum Center boutique, marked by a custom Ferris wheel tote, hot press patch bar, and ribbon cutting. → post
Revenue & Milestones
Anine Bing reopened the doors of its Pacific Palisades store this week, months after the LA fires. CEO Julie Bourgeois called it more than a reopening. → post
PrimePrometics turned six with 108% growth and €101M in revenue in the last year alone. 40+ new product launches in that period. → post
Bare Biology turned 13. Founder Melanie Lawson dug out her original fish oil manufacturer pitch deck to celebrate with the team. → post
Waggle turned 8 years old with a team run Waggle Week. Mascot Monday, Tropical Tuesday, warehouse recess included. → post
Strategic Moves
R for Rabbit launched BioMimic, what founder Kunal Popat called the world's first biomimic inspired kids care range. Rooted in biomimicry principles rather than the usual "gentle" and "natural" labels. → post
New Primal / Snack Mates hit its 10 year vision of sitting next to Annie's crackers and fruit snacks as clean protein for kids. Founder Jason Burke unpacked the aisle strategy. → post
TEVEO turned a truck into a mobile store and is going on a six week roadshow through Germany for its 7th birthday. → post
Ackermans launched a Women's Month campaign called Little Girls Will Be Anything, positioning the South African kids retailer around aspirational identity. → post
Who Gives A Crap joined the Profit For Good Coalition. CEO Simon Griffiths shared that 14 years in, the brand has donated $20M+ to clean water, sanitation, and hygiene. → post
Recognition
Hairbrella was named #383 on the Inc 5000 with 921% three year revenue growth. Founder Tracey Pickett shared the moment. → post
Bremont Watch Company was featured on CNN as the first British watch on the moon. CEO Davide Cerrato shared the interview. → post
Auk Mini 2 received a 9/10 review from WIRED for its indoor garden system. Co founder Didrik Dimmen called it a major milestone. → post
BERGMENSCH founder Felix Keser was named to W&V's Top 33 under 33 in Germany. He started the brand from his childhood bedroom after dropping out of university. → post
People Moves
Bonduelle Americas hired Joshua Gomes as VP of Innovation & Culinary (from Bissinger's Handcrafted Chocolatier). → post
Db Head of eCommerce Emil Adestam is moving to New York to build the brand's US presence. → post
John Henric hired Matilda Landhoer as Head of E-commerce (from ADOORE). → post
CSB promoted Dylan Anger to Senior People & Culture Manager after seven years across logistics, finance, production, CX, retail, and pop ups. → post
TRX Training hired Carl McCartney as VP International Sales. → post
Notable Exits
Beauty Creations Assistant Manager of Influencer Marketing & PR Kaitlyn Gates wrapped up after two years due to what she described as unexpected company layoffs. Signal worth watching. → post
Coast Appliances Director of People & CX Dana Babic wrapped up her chapter. → post
Policy & Regulatory
MAGIC CACTUS CEO Jonny Locarni broke down the state of the hemp industry ten months into the pending congressional ban on hemp derived THC. The ban is set to hit November 2026 unless something shifts. Category signal worth reading. → post
Worth a click
Pretty Little Thing founder Umar Kamani posted a cryptic "Be part of the beginning. Come build with me." Draws speculation about what he's building next. → post
No Limbits COO David Silverander wrote a thread on what interviewing 16 candidates in two weeks taught him about the hiring process. AI screening interviews, unpaid sample projects, and post interview ghosting. Worth reading if you're hiring anyone. → post
Hanni founder Leslie Tessler shared how getting into Sephora came from a Buenos Aires playground conversation. Real relationships, not beauty pedigree. → post
want to see the rest? here’s the link
