Vacation® hired Nelson Miranda as CEO (from Not Your Mothers Haircare). Rhode wrapped its skin summer station tour with a final stop on the Amalfi Coast. And FARM Rio launched its first ever collab with Stanley 1913 globally.

Here's what brand leaders shared on LinkedIn this week.

Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies. we wanted to see more from the brands themselves.

This week: 1,000 posts from 1,000 people across 53,700 profiles tracked.

Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com

_{^{We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!}}

realsy is expanding its Costco Wholesale rotations across the country, with a new variety pack now in the Midwest. Founder Sophia Karbowski shared the update. → post

Actual Veggies launched at Wegmans Food Markets. Co CEO Hailey Swartz kept it short. → post

WOO MORE PLAY launched at Thrive Market. CEO Mackie Swan called Thrive the OGs of the better for you category. → post

Man Cereal locked in the #1 category ranking at Pop Up Grocer this summer, seven months after landing there in January. → post

Rhode wrapped its skin summer station tour with a final stop on the Amalfi Coast. VP of Global Marketing Kelsey Bidel-Niyat framed the whole thing as experiential brand building around the new "r" icon. → post

FARM Rio launched its first ever collaboration with Stanley 1913 globally. Head of Marketing Nina Trevisan led the project across Brazil and international markets. → post

Surreal launched Overnight Oats you don't need to leave overnight. 20g+ protein, cut sugar, ready in minutes. Co founder Kit Gammell noted they're not renaming the category. → post

Tallow + Ash launched Honey Oud, releasing the first 2,000 bottles a full season early after they arrived from production ahead of schedule. → post

Rocco dropped its biggest launch since founding, a more affordable version of the brand's core product built for customers previously priced out. → post

WHITESPACE (Shaun White's brand) expanded its partnership with NBCUniversal for Season Two of The Snow League. → post

Crompton Greaves (India) introduced a new emblem called the "Cephyr" and a new sonic identity as part of the brand's 85 year strategic transformation. → post

July's backpack was named a NYT Wirecutter top pick. Founder Athan Didaskalou woke up to hundreds of sales before finding out why. → post

Copper Cow Coffee turned ten years old. Founder Debbie Mullin reflected on building the first premium Vietnamese coffee brand from an idea about connecting two worlds. → post

namuk (Switzerland) launched its 10th winter collection. Co CEO Franz Bittmann shared the decade recap. → post

eos was named to WWD's 2026 Most Powerful Brands in Beauty. CMO Soyoung Kang cited the brand's #1 position in hand and body moisturizers with 75+ bottles sold every minute across FDM channels. → post

Tatcha was also named to WWD's 50 Most Powerful Beauty Brands of 2026. VP of Global Brand Marketing Zachary Erdmann celebrated. → post

INNBEAUTY PROJECT landed on WWD Beauty Inc's Power Brands for the second year running, with 51+ industry and editorial awards to date. → post

Vacation hired Nelson Miranda as CEO (from Not Your Mothers Haircare). → post

DIBS Beauty hired Evan Reilly as VP of Marketing (from Peace Out Skincare). → post

LoveMade Organics hired Rasmus Andersen as CEO (from BIBS, effective September 1). → post

Tin Can hired Jeff Buhrman as CFO (from Sleep Doctor). → post

Bushbalm hired Michele Snyder as CMO (from Image Skin Care). → post

Levain Bakery CEO John Maguire is moving into a board role at the end of October. COO Taya Stenson and CCO Lorna Sommerville are being promoted to Co CEOs. → post

Grundéns promoted Aaron Azevedo to VP of Global Supply Chain. → post

Jobber brought on Jordyn Weinberg as Brand Partnerships Strategist (from Endy). → post

Pasta Evangelists co founder Finn Lagun is exiting after nearly a decade. He's starting a new chapter in Madrid. → post

Wild Fork Foods North America CMO Jenny Chen wrapped her chapter after 2.5 years of leading marketing transformation. → post

Bluemercury Head of Strategy, Marketing and Proprietary Brands Divya Agarwal exited after nearly four years. → post

Good Good Golf CEO Matt Kendrick publicly owned a marketing mistake this week, writing "we made a mistake, and as CEO of Good Good, I own it" after an ad drew backlash. Textbook founder accountability post. → post

AF Drinks founder Lisa King threw the first pitch at a Marlins game, having never touched a baseball before. #NervousAF. Ball made it to the catcher. → post