HallPass, the sister brand to David Protein, is hitting Walmart shelves nationwide on August 29. BlissClub closed a ₹160 crore Series B led by Singularity AMC. And Amouage reported its strongest H1 ever, $360M in retail sales, up 74% year over year.

Here's what brand leaders shared on LinkedIn this week.

Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies. we wanted to see more from the brands themselves.

This week: 918 posts from 889 people across 45,500 profiles tracked.

Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com

_{^{We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!}}

BlissClub closed a ₹160 crore Series B led by Singularity AMC, with participation from existing investors Elevation Capital and Eight Roads. Meesho co founder Vidit Aatrey joined founder Minu Margeret with a significant personal investment. → post

HallPass, the sister brand to David Protein under Medici Brands, hits Walmart shelves nationwide on August 29. Peter Rahal and Michael Tierney positioned the brand around candy: people didn't stop loving it, they just eat it less often. → post

Rip Van's first game, Speed Swap Chaos, landed in several hundred Target stores across the US three weeks ago. → post

Leisure Hydration moved 5 truckloads of product at H-E-B just a few months into its Texas launch. The brand's first Combo Loco BOGO ran live with a triple billboard on Austin's busiest street. → post

Rains launched a full footwear category, the brand's biggest move beyond outerwear. Full site takeover and campaign to match. → post

Ordo Global landed a Walgreens sidekick display after six months of work. Co founder Barty Walsh cracked open the reality behind the selfie. → post

Wuffes crossed $100M+ in revenue serving 1.2 million pets across the US. Founder Josh Savinson announced that Jonny Purcell is becoming CEO. → post

Amouage reported its strongest first half on record with estimated retail sales in H1 2026 reaching $360M, up 74% year over year. The Oman based luxury fragrance brand credited its Essences Collection and enduring franchises. → post

Hike Footwear surpassed nine figures in revenue. Co founder Ole Vliet shared the milestone with team learnings. → post

BURGA opened its own 7,300 sqm headquarters and factory, eleven years after starting in garages and apartments. CEO Gytis Gelzinis walked through the throughline. → post

Real American Beer named the United States Air Force as an Official Partner of Real American Freestyle. Co founder Chad Bronstein said the deal was two years in the making. → post

poppi partnered with lil sweet treat to launch its Sour Apple flavor alongside a custom sour green apple gummy. Available at lil sweet treat stores in NYC, Boston, Philadelphia, DC, Chicago, LA, and SF through August 17. → post

Minky Couture was named the Official Blanket of the Boston Red Sox. Founder Sandi Hendry announced the multi year partnership. → post

DrinkWell partnered with Famille Perrin and KFC UK & Ireland to launch a chicken and wine bar. → post

Curie threw a Curie 2.0 launch party in Encinitas. Founder Sarah Moret made the case that consumer brands don't have to be built in LA or NYC. → post

Sculpted By Aimee refreshed its Carnaby London flagship. Founder Aimee Connolly framed it as staying relevant even in a category rooted in trusted reliables. → post

The Inc 5000 dropped this week and multiple brands celebrated:

Little Saints was named #1 beverage and #103 company overall on the Inc 5000. Founder Megan Klein shared the personal backdrop behind the growth years. → post

Petite Keep hit #368 with 954% growth over three years, second year on the list. → post

Portland Pet Food Company made the list for the third year in a row with 187% growth over three years. → post

Brutus Broth landed on the Inc 5000 for the second year. → post

Traditional Medicinals made the Inc 5000 for the first time in 50+ years of business. → post

Steven Smith Teamaker was named to the Inc 5000 once again. → post

Jaxon Lane made the Inc 5000 as well. → post

Decjuba founder Tania Austin was inducted into the Australian Fashion Industry Awards Hall of Fame. She took the brand from 5 stores to 170+. → post

Odele Beauty was nominated across three categories at the 2026 Beauty Independent Beacon Awards: Best Brand, Best Product Launch (Fragrance), and Brand Builder of the Year. → post

Wuffes brought on Jonny Purcell as CEO. → post

Krusteaz hired Sara Gelenberg-Field as VP of Marketing & Innovation (from Mommy's Bliss). → post

Color Wow (L'Oréal) hired Elinn Thurin as A&I Manager for the Nordics (from Maria Nila). → post

Tonal opened up its first ever Director of Healthcare Sales role, a real zero to one build. → post

Simmi London Head of Brand & Marketing Sim Ha stepped away after 11 years. → post

MuscleFood former CEO Nick Preston posted that he's not ready to tell the full story of what happened at the brand yet, but he's rebuilding and will name who he holds responsible when the time is right. Distress signal worth watching. → post