Neuro is officially nationwide at Costco Wholesale. Beekman 1802 CMO Brad Farrell is starting as Chief Brand & Innovation Officer at Prose. And Westwing opened its flagship store in a Munich Art Deco building.

Here's what brand leaders shared on LinkedIn this week.

Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies. we wanted to see more from the brands themselves.

This week: 990 posts from 978 people across 55,200 profiles tracked.

Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com

_{^{We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!}}

Omi AI raised $5M to build Persona Band, an AI wearable interface. COO Aarav Garg framed the pitch around AI needing a home outside a tiny screen. → post

Neuro is officially nationwide at Costco Wholesale. Co founder Kent Yoshimura shared what it took to go from regional to national. → post

Westwing opened its flagship store in Munich at Residenzstraße 24, an Art Deco building between the opera and Odeonsplatz. CEO Andreas Hoerning shared the extensive search and renovation that led up to it. → post

Faribault Mill opened its newest store at Galleria in Edina. CEO Ross Widmoyer said he has yet to find a more beautiful, well trafficked, and productive center in 50+ retail store openings across his career. → post

Neemans (India) closed last year at ₹185 crore, is on course for ₹350 crore this year, and is targeting ₹1,000 crore in three years with 500 stores across India. Founder Taran Chhabra broke down the trajectory. → post

Estrid is on pace to sell around 10 million products this year, one every three seconds. CEO Ben Eliass reflected on the unglamorous parts of scale: pallets, warehouses, cash flow. → post

BYOMA launched LONGEVIT-8 Peptide Serum, framed as the brand's most advanced innovation and its no needle approach to skin longevity. Founder Marc Elrick shared the launch. → post

SMACKIN' Sunflower Seeds is expanding beyond seeds. Co CEO Brian Waddick teased a 50,000 sq ft factory built to own the snack aisle, with a full reveal on September 22. → post

UFC Collectibles revealed its heritage project with Classic Team Lotus around the Lotus 97T, a Formula 1 car from an era CEO Barry Gough calls his favorite. → post

TOMS revealed a new collaboration with AREA NYC at New York Fashion Week. Five bejeweled styles drop in early November. → post

Emi Jay launched a limited edition Dream Crème Hair Mask in Toasted Sugar, extending the scent from the Aura Hair + Body Mist. Founder Julianne Goldmark credited direct customer signal. → post

Heinz answered Capri Sun customer requests by making the pouch bigger. CMO North America Todd Kaplan called out that nearly 80% of product requests over recent years asked for exactly that. → post

Noise launched ALT and Master Series at IFA Berlin. Founder Gaurav Khatri detailed the design work behind ALT's perfect circle geometry. → post

437 was named the #1 activewear brand on REVOLVE, based on total sales and units sold across 103 brands, with an 80% 30 day sell through rate compared to the category average of 43.5%. Co founder Hyla Nayeri shared the milestone. → post

Bargain Chemist Managing Director Peter Shenoda was named the 2026 EY Entrepreneur Of The Year New Zealand Services Entrepreneur winner. → post

Z SUPPLY received the LTK Award for Leading What's Next in Creator Commerce. Co Owner and President Mandy Fry accepted the recognition. → post

Tommy John Senior Director of Customer Experience Max Wallace was named to The Lead's 2026 Impact 50. → post

iniBuilds launched its A380 DLC for Microsoft Flight Simulator 2024. CEO Ubaid Mussa called it one of the most ambitious projects the team has ever taken on. → post

Hilo appeared on Bloomberg Tech Europe with Tom Mackenzie. CEO Stefan Petzinger spoke about the brand's work on chronic hypertension. → post

Deyga was named the first brand in Asia recognized in its category. Founder Arthi Raguram walked through eight years of building on customer requests. → post

Prose brought on Brad Farrell as Chief Brand & Innovation Officer (from Beekman 1802). → post

EVEREVE brought on Sarah Clary as Advisory Chief Creative Officer. Sarah spent more than two decades at J.Crew and other fashion brands. → post

K2/LINE hired Julia White as Global Marketing Director (from Db). → post

BONCOEURS hired Perrine Tomat as Marketing & Communications Director (from Guy Degrenne). → post

Kusmi Tea hired Mathilde Cazères as Senior Operational Marketing Manager. → post

r-pac CNCT hired Sarah Jones Fairchild as VP Growth (from Miraclesuit). → post

John Lewis & Partners hired Daniel Freeland as Partner & Head of Marketing for Fashion, Beauty & Kids (from Lewis). → post

NEST NEW YORK VP DTC & Performance Marketing Allyssa Kaiser resigned after nearly six years, having built and led the performance marketing function from scratch since March 2021. → post

Pink Gellac CEO Thera Strietman is stepping away after five years, with revenue more than doubling during her tenure. → post

Above The Clouds marketing manager Ana-Elisa Wingrave wrapped after 7.5 years, having joined at age 19 as employee number five. → post

Shelly Group CMO Ivan Zahov is exploring what's next after building the marketing function from scratch and leading a 30+ person team. → post

Béis CEO Adeela Hussain Johnson is joining fellow Indiana University alum at Fast Company's Innovation Festival, moderated by Fast Company Senior Editor Amy Farley. → post

WHOOP launched a Pace Setters program to identify graduating students from universities globally. Over 2,300 applicants came in during the first week. → post

Green Cover Shop shared a three year soil transformation from cover crop plots at Husker Harvest Days in Grand Island, NE. → post