Bloom Nutrition quietly scaled to 60,000+ retail doors. Liquid Death's new energy drink is now live on Amazon with physical retail rolling out. And both Bearaby and HULKEN made their official moves into travel.
Here's what brand leaders shared on LinkedIn this week.
Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies - we wanted to see more from the brands themselves.
This week: 198 posts from 166 people across 16,000 profiles tracked.
Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com
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Revenue & Milestones
Bloom Nutrition is now stocked in 60,000+ stores. Greg Lavecchia shared it came from a strategy "no business expert would advise" - going deep on relationships over standard playbooks. → post
Distribution
Liquid Death launched its better-for-you energy drink on Amazon, with physical retail rollout starting soon. Mike Cessario and Daniel Murphy both posted about the launch, noting it has 150mg caffeine - about half of what's in a grande coffee. → post
437 wrapped its wholesale expansion push, announcing the brand is now carried at new retail partners heading into 2025. → post
Strategic Moves
Bearaby entered the travel category with its new Pillow Boots - a first for the weighted blanket brand. Kathrin Hamm called it "a lot of firsts for us." → post
HULKEN also officially entered travel in 2025 with a carry-on that earned a Design Milk feature. The bag brand is expanding beyond its signature shopping bags. → post
Recognition
It's A 10 Haircare CEO Carolyn Aronson appeared on Bloomberg to discuss innovation and global expansion plans for the brand. → post
McEvoy Ranch landed on Oprah's Favorite Things for the second consecutive year. → post
State Bags hit both Fast Company and Airmail's holiday gift guides - founder Jacqueline Tatelman called it "the kind of Monday surprise I don't mind." → post
Rock 'Em Socks was featured in a Snapchat case study for its creator content strategy. Harrison Hall shared results showing authentic content driving scalable paid performance. → post
Infrastructure
Wilde Brands showed off its new facility - Jason Wright had the Gen Z social crew film a walkthrough. They took "creative liberties." → post
Bushbalm announced an office move, with David Gaylord excited about what the team can accomplish with a small setup. → post
Worth a click
Mejuri's Anu Lingala wrote a follow-up on American Eagle's Sydney Sweeney campaign, noting that "rage bait is NOT a winning strategy." The original post months ago appears to have aged well. → post
Grande Cosmetics made a splash at SEPHORiA Dubai with a cloud-themed booth that CEO Alicia Grande called "a true standout." → post
Fire Pit Surplus founder Tiffany Parra shared she did $72K in 30 days from SEO - a channel "everyone says is dead." → post
Bartesian CEO Ryan Close talked to Entrepreneur about how they approach Black Friday and holiday sales planning - the balance between volume and margins. → post
want to see the data? here’s the link
