Refy Beauty is launching in 57 Sephora doors across Europe. Country Life Vitamins acquired a leading aromatherapy brand. And Ayoh! Dill Pickle Mayo made its Costco debut.

Here's what brand leaders shared on LinkedIn this week.

Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies. we wanted to see more from the brands themselves.

This week: 1,004 posts from 960 people across 45,500 profiles tracked.

Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com

_{^{We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!}}

Country Life Vitamins acquired a leading aromatherapy brand. CEO Rob Robillard called it the result of a tremendous amount of work. → post

Refy Beauty is launching in Europe with Sephora. The brand is entering 57 Sephora doors across the continent plus full assortment on Sephora's regional e-commerce. First continental physical presence for the brand. → post

The Good Crisp Company hit Target shelves nationally and kicked off a partnership with Crayola. CEO Matthew Parry noted the joint initiative to give away $2,000 of art supplies. → post

Ayoh! Dill Pickle Mayo made its glorious debut at Costco Wholesale, the brand's first ever Costco rotation. → post

Oner Active is up 90% year over year with positive EBITDA. Co founder Krissy Cela shared the brand is opening its first NYC store in Q4 and building out a world class C suite. → post

Zouk became one of the two biggest bag brands on Amazon India, a decade after founder Disha Singh shipped her first bags out of a small setup in Chembur. → post

Perfora (India) is 12 months into its Purple Magic Serum position after Colgate launched a nearly identical Purple Serum. Founder Jatan Bawa broke down what happened next. → post

Four Seasons At Home opened two new resorts along Saudi Arabia's Red Sea coast at Shura Island and AMAALA at Triple Bay. CEO Alejandro Reynal shared the news. → post

SURI launched Refillable Gel Toothpaste, expanding the four year old brand beyond its original toothbrush. → post

Firefox partnered with Wrexham AFC, putting the browser's logo on the men's and women's kits. New CMO John Solomon (formerly Therabody) announced the tie up. → post

DUKE + DEXTER hand painted an entire Alpine Formula One car ahead of the British Grand Prix. Every detail was sketched and painted directly onto the livery. → post

HAVEN opened the £50 million Lost Lagoon Waterpark at Haven Kent Coast in the UK. CEO Simon Palethorpe called it the final piece of the park's transformation. → post

Jones launched the next chapter of its nicotine quitting platform, now serving a community of 100,000+ quitters with an AI coach. → post

All Golden launched a new pro aging beauty concept built around replacing deionized water in formulas with a functional base. → post

Oribe Hair Care launched a Hair Alchemy Bond Building Elixir alongside a new creative direction the brand is calling its rough luxury era. → post

On unveiled a new brand platform called Movement Class, framing sport, health, and identity as one. → post

Scamp & Dude founder Jo Sharp received her OBE from His Majesty The King at Windsor Castle. The brand has now donated 93,000+ Super Scarves to women starting chemotherapy. → post

PrivateWhite V.C. got a double page spread in The Times. Founder James Eden shared what it meant for the brand's Manchester factory. → post

WUKA was nominated for three Grocer Award categories. CEO Ruby Raut shared why the night still mattered even without a win. → post

Firefox brought on John Solomon as CMO (from Therabody). → post

NEOM Wellbeing hired Michael O'Connor as Digital Director (from The Body Shop). → post

Beauty By Earth hired Derek Howard as CFO (from Bulletproof). → post

waterdrop hired Jristian Cruz Limsico as Global Creative Director (from Karl Lagerfeld, Tommy Hilfiger, and Calvin Klein). → post

Counter hired Meghan Shea as VP of Growth (from Bonafide). → post

Grind (UK coffee) promoted Frankie Cooke to Head of Brand Marketing. → post

Faith In Nature promoted Jennifer Blease-Williams to Head of Digital Marketing. → post

Sisters and Seekers hired Ted Kinsella as Finance Director (from ARNE). → post

Copper & Kings hired Jack Muldoon as Brand Manager (from Clayton & Crume). → post

Notable Exits

Siete Foods CFO Sami Jallad is stepping away after seven years following what he called a successful outcome. → post

LesserEvil CMO Caitlin Mack is exiting after nearly nine years at the brand. → post

Laura Ashley Head of Marketing Kitty Hannon is leaving after eight years. → post