Tecovas is crossing $300M this year. KITSCH just hit 10 million Shopify orders. And Gymreapers quietly acquired one of the top CrossFit grip brands.

Here's what brand leaders shared on LinkedIn this week.

Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies - we wanted to see more from the brands themselves.

This week: 1,042 posts from 797 people across 16,000 profiles tracked.

Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com

Tecovas founder Paul Hedrick shared the western boot brand will surpass $300M in annual revenue this year, a decade after launch. → post

KITSCH hit 10 million Shopify orders. The hair accessories brand celebrated the milestone this week. → post

Frost Buddy did $3M on TikTok Shop last month with site traffic up 400%. Founder Brock Mammoser shared the numbers while joking about missing Forbes 30 Under 30. → post

Liquid Death shared first-week Amazon sales data for their energy drink launch. Mike Cessario posted the numbers. → post

Nēmah doubled BFCM revenue year-over-year with +101% growth. → post

DIBS Beauty has been highlighted as a growth driver on six consecutive Ulta earnings calls. That's a record-breaking streak of CEO mentions. → post

Cécred became the #1 brand in Ulta's Pro Haircare category just 8 months after launch. Beyoncé's haircare brand is moving fast. → post

JOYRIDE landed in Costco's Northwest region - now in stores across AK, ID, MT, OR, UT, and WA. → post

Colectivo Coffee is expanding to 100+ additional Midwest Costco locations for a limited time. → post

Stanley launched a DTC partnership with Amazon Buy with Prime. → post

Gymreapers acquired Victory Grips, one of the premier CrossFit grip brands, including all associated IP. → post

Freewheel Capital launched with the acquisition of three brands from Elshair Companies. Jonathan Czaja (CEO, Freebird Stores) is behind the new investment vehicle. → post

Grüns launched Jüced - positioning it as the world's first pre-workout energy gummy pack. Category expansion from the gummy vitamin brand. → post

Bandit Running opened their Chicago flagship in Bucktown. The running brand continues its retail footprint expansion. → post

eos entered the fragrance category. CMO Soyoung Kang announced the brand is officially in the fragrance game. → post

tonies announced a partnership with Pokémon - a deal years in the making. → post

rhode won Beauty Brand of the Year at the Glossy Beauty & Wellness Awards. → post

Dame founder Alexandra Fine was named Glossy's Wellness CEO of the Year after 12 years building the brand. → post

Fast Company's Brands That Matter 2025 included Bubble Skincare, poppi, JLab, Lundberg Family Farms, Owlet, and Bogg Bag.

Inc. Best in Business 2025 recognized BERO, Away, O Positiv, SACHEU, and Kizik across marketing and challenger brand categories.

Forbes 30 Under 30 featured Scott Lloyd (Skims) and Michael Nguyen (COAST).

Rael won the Glossy Award for Best Use of TikTok. → post

Nothing hired Charlie Smith as Chief Brand Officer. He's coming from luxury fashion. → post

Simple Modern CCO Bryan Porter announced his departure as Chief eCommerce Officer.

Garage Grown Gear intentionally pulled back on BFCM discounting and shares the strategic thinking. → post

Daniels Jewelers on how margins are surviving with gold/platinum/silver up 60%+ and 50% tariffs. → post

ButcherBox CEO Mike Salguero on why businesses aren't just made to be sold. → post

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