Sahajan is officially in US Sephora as a Sephora Next Big Thing brand. Anua announced Kendall Jenner as their new brand partner. And Wild Rye got most of its IEEPA tariff refund back. hundreds of thousands of dollars.

Here's what brand leaders shared on LinkedIn this week.

Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies. we wanted to see more from the brands themselves.

This week: 1,056 posts from 1,152 people across 45,400 profiles tracked.

Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com

_{^{We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!}}

Nexar and Nauto signed a definitive agreement to merge, creating what CEO Zach Greenberger called the largest independent real world infrastructure layer for Physical AI. → post

Brompton Bicycle sold a stake to Decathlon Pulse, uniting two of Europe's most recognizable brands on micro mobility. → post

Sahajan is now featured on the Sephora Next Big Thing list in the US, after topping category rankings in Canada with its Golden Glow Eye Balm. Founder Lisa Mattam called it a dream 12 years in the making. → post

Iqbar took over the homepage of Amazon Canada. Founder Will Nitze marked the moment. → post

J.McLaughlin launched The Monogram Collection in partnership with designer Mark D Sikes. CEO Greg Unis announced it. → post

Algae Cooking Club dropped a Smoked Tomato Oil with Chef Musashi (Made by Musashi). → post

Le Coq Sportif marked the 40 year anniversary of Maradona's Hand of God moment with a brand campaign tied to the 1986 World Cup quarter-finals. → post

The Indus Valley crossed ₹200 Crore ARR ten years in. Co founder Madhumitha Udaykumar shared the milestone alongside her origin story of building non toxic kitchenware for Indian households. → post

Anua announced Kendall Jenner as its new brand partner as the Korean beauty brand steps into its next phase of growth. Michelle Miller (from VEGAMOUR) is running it as CMO. → post

DASH Water launched its biggest campaign to date across TV, radio, London Underground, retail, and social. Founder Jack Scott traced it back to a flat with a Sodastream. → post

Fussy launched its first ever TV campaign with Sky Zero Footprint Fund support. The refillable deodorant brand's tagline: Don't Be A Tosser. → post

Hello Klean's first out of home campaign went live across 200+ screens in London, six years after the founders started with £60K in a Shoreditch hotel. → post

Filling Pieces dropped a Keti Koti capsule with KLABU marking 51 years of Surinamese independence. → post

Wild Rye received almost all of its IEEPA tariff refunds this week, following the federal court ruling earlier this year. Founder Cassie Abel noted the refunds are welcome but don't cover the full cost: expedited shipping, counter sourcing, and everything else that came with the original tariffs. → post

Limited Run Games CEO Josh Fairhurst called Sony's decision to end PlayStation disc production by January 2028 short sighted, flagging concerns about game preservation and long term access. Worth watching as a category signal. → post

Recognition

Nopalera was named to BeautyMatter's NEXT50 list. Founder Sandra Velasquez shared the news. → post

Mattel CMO Roberto Stanichi was named to Forbes' World's Most Influential CMOs list. Chairman and CEO Ynon Kreiz shared the recognition. → post

fabÜ (fabuwellness) took home two silvers at the eir business Chambers Ireland Awards, for Brand of the Year and Online/E commerce Business of the Year. Founder Laura Dowling admitted she missed both announcements. → post

SULT founder Milly Goldsmith was called "the Gen Z Bridget Jones" by The Times. → post

CCM Hockey hired Ian Bertrand as Chief Marketing Officer (from Moose Knuckles / Boardriders). → post

Personal Day (Lili Reinhart's dermatologist developed skincare brand) hired Rachel Jam as Head of Marketing (from Live Tinted). → post

Anua brought on Michelle Miller as CMO (from VEGAMOUR). → post

ShopMy hired Emma Wesel as Director, Client Strategy, Beauty & Wellness (from Versed Skin). → post

Tangle Teezer promoted Melis Kip to Head of Ecommerce. → post

VIEVE (Jamie Genevieve's beauty brand) promoted Mila Mihova to Finance Director. → post

Douglas (the European beauty retailer) hired Florian Moellmann as Director Group Purchasing (from Manuka Health). → post

Everytable turned over 8 stores to 5 new franchisees. CEO Sam Polk called it the single largest franchise launch in the company's history, adding that Everytable is now a majority franchise company. → post

Wild deodorant's Tom Macdonald sponsored what he called the most iconic queue at Wimbledon. He did it with a Lime bike, a scouting mission, and a very persuasive conversation with a coffee van operator. Fun guerrilla marketing case study. → post

Milk Bar's Jessica Levinson posted an open letter to Klaviyo about the Remix vs Replace button. Klaviyo fixed it. → post