SkinKandy just became a publicly listed company on the Australian Stock Exchange. BREZ, the cannabis beverage brand, is now in Walmart stores across five states. And Equip launched their best-selling Prime Protein nationwide in Sprouts with an exclusive flavor.
Here's what brand leaders shared on LinkedIn this week.
Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies, we wanted to see more from the brands themselves.
This week: 1,158 posts from 1,139 people across 42,000 profiles tracked.
Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com
Brand Voice is powered by dtcmvp.com, where established brand leaders are compensated to give product feedback to vetted Shopify tech startups. If you’re interested in applying to join as a brand or a partner, just reply to this email or apply here.
We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!
Revenue & Milestones
Mid-Day Squares has now sold 80 million squares. Founder Jake Karls said it's still hard to wrap his head around. → post
STUR set a €20,000 crowdfunding goal. Hit it in 3 minutes. Finished at €1.25M in 30 days. → post
GoTyme Bank crossed one million customer migrations to its new app in less than three months since launching. → post
Hobbii founder Thomas Zeihlund called it one of his favorite days: publicly celebrating the team's results. → post
Distribution
BREZ is now in Walmart stores across Illinois, Texas, Georgia, Ohio, and Pennsylvania. → post
Equip launched nationwide in Sprouts with their best selling Prime Protein flavors and a Sprouts exclusive Chocolate Peanut Butter. → post
Bartesian is now available in nearly 2,000 retail locations across the US with additional expansion continuing throughout the year. → post
BLENDi went live on Sam's Club with a Portable Blender Pro+ 2 pack. → post
DUDE Wipes dropped POOPsicle at Sam's Club nationwide. → post
Blossom Essentials was spotted on QVC. Founder Sarah Vilenskiy was scrolling through channels and found their products on air. → post
Strategic Moves
SkinKandy became a publicly listed Australian company (ASX: SK1). Founder Dain Friis called it a moment he will never forget. → post
Olipop has been working behind the scenes on a clearer expression of what the brand stands for. Co-founder Ben Goodwin shared the new direction. → post
Forme was named the Official Posture & Recovery Partner of MLB Players, Inc. → post
Primal Kitchen partnered with Angel City FC, officially bringing the brand into the NWSL. → post
Pashion Footwear announced a partnership with Dockfi for a new financing model. → post
Topicals x Billionaire Boys Club collab launched with a retail experience called "The Shop." → post
ZBiotics founder Zachary Abbott reflected on 10 years: started as a scientist, had to learn to become a CEO. → post
Lansinoh launched their "However you feed, we're here for it" campaign in New York City. → post
Policy & Industry
American Giant founder Bayard Winthrop wrote a pointed reaction to the Everlane/Shein deal, calling it evidence that "the race to the bottom just ate its conscience." → post
Cuyana founder Shilpa Shah published a follow up essay arguing the Everlane story is bigger than it looks, drawing parallels to Amazon acquiring Whole Foods. → post
Recognition
Fishwife moved from #14 to #1 in Rachel Karten's annual "brands with great social" survey from Link in Bio. → post
Chemical Guys is now #1 in the entire automotive category on TikTok Shop. → post
Artika won Canada Best Managed Company for 2026. → post
Nomadix was nominated for Excellence in Hardgoods & Accessories by Grassroots Outdoor Alliance. → post
People's Choice Beef Jerky was featured in the Wall Street Journal for their approach to customer returns. → post
Spikeball's Gathering Festival won Gold at the Global Eventex Awards for the second consecutive year. → post
Worth a click
Salt & Straw said something happened in Portland that stopped them in their tracks. Before the brand was even officially on the scene, the city was already part of the story. → post
Stanley 1913 had a big week in NYC, showcasing what's next for the brand beyond its viral cups. → post
Rumpl founder said the team came out of their global sales meeting fired up, with energy around new products, sales programs, and marketing. → post
Cob Foods teased a special delivery from Novak Djokovic. → post
want to see the rest? here’s the link
