Castore acquired Grenson, the premium British footwear brand founded in 1866. Rebundle became the first non toxic braiding hair brand available on Ulta.com. And The Only Bean officially landed in Target.

Here's what brand leaders shared on LinkedIn this week.

Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies. we wanted to see more from the brands themselves.

This week: 1,215 posts from 1,152 people across 45,400 profiles tracked.

Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com

_{^{We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!}}

Castore Group acquired premium British footwear brand Grenson, founded in Northamptonshire, England in 1866. Co founder Thomas Beahon announced the deal. → post

The Zero Proof acquired The New Bar, expanding its non alcoholic footprint. Co founder Sean Goldsmith called it the next chapter for the company they started in 2019. → post

Rebundle became the first non toxic braiding hair brand available on Ulta.com. Founder Ciara May had been working toward this milestone. → post

The Only Bean is officially in Target. Founder Brian Lai shared the milestone. → post

D.LOUISE Jewellery moved from 5 years of online only into wholesale. → post

Grace Farms Tea & Coffee opened in the heart of New York City. → post

Moodi's Plant Protein Ball flavours hit #1 and #2 in the NZ supermarket protein bar category. → post

Blue Tokai Coffee Roasters opened in Lucknow, the brand's first in the city. → post

J.McLaughlin launched The Monogram Collection in partnership with designer Mark D Sikes. CEO Greg Unis announced it. → post

Algae Cooking Club dropped a Smoked Tomato Oil with Chef Musashi (Made by Musashi). → post

Le Coq Sportif marked the 40 year anniversary of Maradona's Hand of God moment with a brand campaign tied to the 1986 World Cup quarter-finals. → post

LYS Beauty founder Tisha Thompson was named an EY Entrepreneur of the Year 2026, Southeast Region. → post

Bloomi founder Rebecca Story was named a 2026 Tory Burch Foundation Fellow. → post

Slick Chicks founder Helya Mohammadian was also named to the 2026 Tory Burch Foundation Fellows cohort. → post

Alec's Ice Cream's Cookies & Cream Culture Cup won a Good Housekeeping 2026 Snack Award. → post

MAKEUP BY MARIO was named a 2026 Klaviyo Champion. → post

Hari Mari was recognized by the Wall Street Journal. → post

Shinola founder shared two morning features with ABC News and Fox 2 about the brand's Great American Series. → post

Oz Hair & Beauty was nominated for three awards at the upcoming industry event. → post

Peloton named Siddharth Thacker as its new Chief Financial Officer. CEO Peter Stern shared the news. → post

Rare Beauty hired Artavia Everson as Director of Global Integrated Marketing (from Haus Labs). → post

Staples Canada Senior Director Andy Lee is exiting after his run. He's announced a next chapter without naming the destination. → post

Infrastructure

Clementine's Ice Cream turned 10 years old. Founder Tamara Keefe reflected on the moment she said no to grocery, and what changed. → post

HEST turned 7 years old. CEO Aaron Ambuske shared what the camper brand looked like at year one. → post

Protein Pints founder Paul Reiss shared a build update on the brand's four years from coffee shops and co working spaces. → post

The Sleep Company co founder Priyanka Salot shared that $757 million flowed into Indian D2C this week, with notes on what the funded brands had in common. → post

Epic Gardening founder Kevin Espiritu shared post acquisition learnings on the Botanical Interests integration. → post