Banza is on Campbell's first ever gluten free chicken noodle soup. Nothing's products just landed at Best Buy. And Pattern Beauty's co CEO Christiane Pendarvis is joining the Shake Shack board.
Here's what brand leaders shared on LinkedIn this week.
Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies. we wanted to see more from the brands themselves.
This week: 1,245 posts from 1,186 people across 45,400 profiles tracked.
Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com
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We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!
Distribution
Nothing is now available at Best Buy in the US. Carl Pei called it an important milestone for the brand's US growth journey. → post
Catalina Crunch is hitting Target shelves nationally this week with a broader rollout following. → post
Ogee is launching in Sephora, picked up first by Forbes Breaking News. → post
Mario Badescu is now live at the newly launched Hot Shop at ARI Cyprus Duty Free. → post
The Pant Project opened its 16th store in Bengaluru, the brand's 5th in the city. → post
Strategic Moves
Banza is on Campbell's first ever gluten free chicken noodle soup. The orange Banza version of the iconic Campbell's can is now out in the wild. → post
Water2 founder Charles Robinson announced Grace Beverley as new co owner and launched a sister brand called Water2skin. → post
Spacegoods launched its first ever ready to drink product, taking the brand from powder format into RTD. → post
Nekter Juice Bar announced a partnership with Pressed Juicery. → post
FXR Factory Racing signed a long term US powersports distribution partnership with Helmet House. → post
NightCap teamed up with Responsibility.org to donate 30,000 drink covers and 60 dispensers across Tempe, Arizona. → post
Wilson Australia launched its first ever collaboration with Taylor Phinney, the three time Olympian. → post
Recognition
LUNCHLY co founder Jimmy Donaldson (MrBeast) crossed 500 million YouTube subscribers this week, 14 years after his first video. → post
Anastasia Beverly Hills founder Anastasia Soare was named to the Forbes Self Made 250. → post
Blume founder Karen Danudjaja won the Women in Leadership Scale Up Award and Entrepreneur of the Year. → post
Baseball Lifestyle 101 founder Josh Shapiro was named an EY Entrepreneur of the Year 2026 New York Regional Award Winner. → post
Dad Grass was named winner of BevNET.com's New Beverage Showdown. → post
Glow For It founder Daisy Kelly made the Forbes 30 Under 30 Class of 2026, celebrated at the Paris event. → post
Zero Acre Farms was named to Fast Company's 2026 World Changing Ideas list for Organic Fera fruit oil. → post
Tonic Health came in 12th on the FEBE Growth 100. → post
The Doux founder Maya Smith was featured on Good Morning America. → post
Fiera Cosmetics appeared on The View as an Oprah Daily pick. → post
Cadence crossed 100K Instagram followers in the UK. → post
Mondetta officially graduated its Winnipeg pilot project, a quiet apparel manufacturing bet many in the industry doubted. → post
Eastside Golf was honored with "Eastside Golf Day" by the City of Atlanta, observed June 1. → post
People Moves
Pattern Beauty co CEO Christiane Pendarvis is joining the board of Shake Shack effective July 2. → post
Nike brought on Crocs' Lloyd Greenfield as Director of Commerce Acceleration. → post
Jazwares named Matthew Siesel as Chief Financial & Operating Officer. → post
natureofthings and OUTSIDE-IN brought on Heaven Schydlowsky as Senior Director of Ecommerce (from Merit Beauty). → post
Humantra hired Joseph Young as Brand Partnerships Manager (from Represent). → post
Omaze UK is adding UK Managing Director duties to Adam Bishop's current Global CMO role. → post
After six years leading Retail at Glossier, Emily Lewis is moving on to a Head of Retail role at a new company. → post
Infrastructure
Rhoback turned 10 years old. Co founder Kristina Loftus shared photos of the brand's first HQ. it was a wooden teardrop camper they called The Rhoadie. → post
Paragon Sports revealed major store transformations including a new Nike Running Wall in NYC. → post
Worth a click
Byrna Technologies CEO Conn Davis hit his first 100 days. → post
Hatch co founder Ann Weiss spoke at Fortune Brainstorm Tech in Aspen on a panel about the healthcare action gap. → post
want to see the rest? here’s the link
