Portland Leather's latest bag hit #1 on TikTok Shop in 8 days — they're projecting $28M from a single product. Laundry Sauce officially landed on Target shelves after 18 months of work. And Burlap & Barrel just published an op-ed in Bon Appétit about why they're suing.

Here's what brand leaders shared on LinkedIn this week.

Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies - we wanted to see more from the brands themselves.

This week: 282 posts from 142 people across 22,400 profiles tracked.

Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com

_{^{We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!}}

Portland Leather is having a moment on TikTok Shop. Their latest bag became the #1 selling bag on the platform in just 8 days, and CEO Curtis Matsko says they're projecting $28M from that single product. He also shared a daily revenue breakdown — the Portland Leather app did $414,200 in a single day, beating the website. → post → channel breakdown

Youtooz crossed 1 billion views across their original GIF content. CEO Austin Long shared the milestone — a notable content scale number for a collectibles brand built on creator IP. → post

Good Ranchers founder Ben Spell shared a reflection on going from selling meat out of the back of a truck eight years ago to where they are now. The full scope wasn't in the post, but the trajectory is worth noting. → post

Laundry Sauce is officially in Target. Co-founder Robert Cardiff said the retailer relationship took 18 months to land. → post

Fishwife was named a 2026 Whole Foods Market All Star Winner. CEO Becca Millstein shared the recognition — meaningful signal for a tinned fish brand that started with DTC and has steadily expanded retail. → post

Kulani Kinis is launching into an EU 3PL in the coming days, marking a serious international infrastructure move. Founder Alexander Babich also shared that their HQ extension is nearing completion. → post

Burlap & Barrel was named #4 on Fast Company's Most Innovative Companies list in the Food category. Co-founder Ori Zohar also published an op-ed in Bon Appétit explaining why the company is pursuing legal action — details were truncated but worth reading in full. → Fast Company post → Bon Appétit op-ed post

Toybox Labs was featured in License Global for their work in 3D printing and licensing. → post

Nothing is the title sponsor of Royal Challengers Bengaluru for IPL 2026. CEO Carl Pei shared the partnership expansion — a major visibility play in one of the world's most-watched sporting events. → post

Steve Madden launched the Betsey Johnson brand with a launch party in NYC. EVP of Marketing Alex Frias shared the event. → post

Brixton dropped a collaboration with Goodyear Tire & Rubber Company. → post

Lundberg Family Farms is transitioning CEOs. Chief Growth Officer Suzanne Sengelmann acknowledged the departure of CEO Craig Stevenson. → post

RoC Skincare named Marie-Caroline Renault as their new Chief Marketing Officer, effective April 1. CEO Fernando Acosta announced the hire. → post

Public Rec VP of Finance Brad Schroeder announced his departure after what he described as a meaningful run with the brand. Finance departures at this level are always worth watching. → post

The UK issued new binding reforms for veterinary practices, including price comparison tools for pet owners. Dutch founder Joe Spector flagged the regulatory shift, which could have implications for vet-adjacent DTC brands. → post

Cornbread Hemp co-founder Jim Higdon noted that hemp regulations remain unresolved heading into cherry blossom season — a gentle way of saying the industry is still waiting on clarity. → post

Hulken co-founder Alex Schinasi did a 3-hour TikTok Shop live and pulled 10x ROAS. He said he's not sure how he feels about it — an honest take on live commerce. → post

Spikeball CMO Chris Kneeland wrote about Crumbl struggling — a local success story that he says is showing cracks. → post

Costco apparently taught retail brands a lesson this week, per Tiger Fitness CMO Marc Lobliner, who urged every brand in retail to read about it. Full context in the post. → post

Gymshark CEO Ben Francis shared the story of the Onyx Hoodie — launched nearly a decade ago with no campaign, now being relaunched. → post