Frost Buddy tripled revenue to $80M in 2025. First Day vitamins officially launched at Target. And Ballerina Farm is acquiring Park City Creamery.
Here's what brand leaders shared on LinkedIn this week.
Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies - we wanted to see more from the brands themselves.
This week: 431 posts from 302 people across 16,000 profiles tracked.
Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com
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Revenue & Milestones
Frost Buddy crossed $80M in 2025, up from $25M the year prior. Founder Brock Mammoser also shared the TikTok Shop breakdown: $25K in January scaled to $13M for the year. → post
Ember audited $500M+ in spend across their platform in 2025, according to CEO Charlene Wang's year-end recap. → post
Beekman 1802 closed out the year with 24 brand and retailer awards plus a bestselling book, per CMO Brad Farrell. → post
Distribution
First Day vitamins launched at Target. CEO Alice Li called it years in the making for the kids' supplement brand. → post
MUD\WTR is now in Costco. Founder Shane Heath confirmed their OG blend hit the warehouse club's shelves. → post
Bloom Nutrition went live nationwide across the UK, kicking off 2026 with international expansion. → post
Herbivore Botanicals landed at Ulta Beauty, per VP of Marketing Alexandra Costa. → post
Ka'Chava expanded to 3,500+ retail locations in 2025. → post
Strategic Moves
Ballerina Farm is acquiring Park City Creamery. Sr. Director of Finance Nathan Northcott shared the news as part of the brand's continued expansion into dairy. → post
Bandit Running rolled out a major evolution to their membership program. Founder Tim West described it as giving members access to a "shiny new experience." → post
Mayorga Coffee bought a semi-truck. Founder Martin Mayorga said it'll save them money on short runs - the unsexy infrastructure move that actually matters. → post
Policy & Regulatory
Revant Optics founder Jason Bolt is joining Jake Tapper on CNN to discuss tariffs and manufacturing. One to watch as trade policy heats up in 2026. → post
Recognition
Haus Labs CMO Angela Simpson was recognized by Black Beauty Roster among leaders redefining the beauty industry. → post
Worth a click
Origin founder Pete Roberts addressed Venezuelan president Maduro wearing one of their hoodies. His take on the situation is linked in the post. → post
Duradry founder Jack Benzaquen is looking for CPG brands to bring into Venezuela, citing an economy "about to boom." → post
Pressed Juicery is growing and building out the team, per Chief Marketing & Digital Officer Simon Lee. → post
want to see the rest? here’s the link
