Quince just became the most valuable Shopify brand at $10.1B. Grüns landed in Costco. And poppi quietly launched in the UK at Pret A Manger and Tesco nationwide.

Here's what brand leaders shared on LinkedIn this week.

Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies - we wanted to see more from the brands themselves.

This week: 461 posts from 352 people across 22,300 profiles tracked.

Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com

_{^{We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!}}

Quince closed a $500M Series E at a $10.1B valuation — making it one of the most valuable DTC brands in the world right now. → post

Cheers shared a Q1 2026 update: daily revenue went from $30k to $130k/day. Brooks Powell broke it down publicly. → post

Frost Buddy launched their Ballpark Collection and projected $350k in single-day sales. For context, the brand did $1.2M in all of March last year. → post

Dutch Pet reported doubling YoY revenue for three consecutive years and brought on new marketing leadership to fuel the next phase. → post

Grüns landed in Costco. Chad Janis confirmed the partnership after months of customer requests. → post

poppi launched in the UK — now available at Pret A Manger and Tesco nationwide. International expansion is officially underway. → post

MUD\WTR rolled out across all 81 Costco locations in their initial region starting in December, with expansion continuing. Shane Heath shared the Expo West strategy behind their retail push. → post

DUDE Wipes is bringing its Lil' DUDES baby wipes line to Walmart, aiming to disrupt what Sean Riley called a "painfully boring" category. → post

Baseball Lifestyle 101 opened a new retail store in Atlanta at Cumberland Mall. → post

Wildgrain opened the Wildgrain Bakehouse in Somerville — a physical retail location for the DTC brand. → post

imogene + willie founder Alex Mette announced Unknown Runner, a new performance merino running brand launching Summer 2026. A denim brand spinning off into trail running is a move worth watching. → post

BrüMate launched the Era Flip, which they're calling the world's first covered, leakproof, insulated tumbler with a built-in straw. Back-to-back product launches in consecutive weeks. → post

Caraway went on a product launch spree this week — Mixing Bowl Set, Wipeable Changing Pad, and more. Multiple team members posted about consecutive launches. → post

Zevia unveiled a new brand campaign leaning into the "artificial is everywhere" tension. Positioning refresh around clean ingredients as a differentiator. → post

Pura partnered with the Malala Fund, with the collaboration featured in Forbes. → post

Burlap & Barrel co-founder Ori Zohar shared that the spice company sued the President over tariffs — a small food brand taking direct legal action on trade policy. → post

Simple Modern founder Mike Beckham recorded an emergency podcast covering the Supreme Court declaring IEEPA tariffs unconstitutional, plus developments with Iran and logistics disruption. A lot happening at once for brands with overseas supply chains. → post

Inc. Magazine's 2026 Female Founders 500 dropped this week and the Shopify brand world was well represented. Among those named: Shai Eisenman (Bubble Skincare), Jing Gao (FLY BY JING), Carolyn Aronson (It's A 10), Ann Weiss (Hatch), Durana Elmi (Cymbiotika), Julianne Goldmark (Emi Jay), Alex Taylor (Perelel), and Stephanie Hall (Estelle Colored Glass).

Wild was awarded Which? Best Buy for Natural Deodorant in the UK, beating out competitors in head-to-head testing. → post

Steven Smith Teamaker is opening a location at Portland's PDX airport. → post

Back to the Roots hit 15 years. Alejandro Ramirez reflected on turning down investment banking to become a mushroom farmer. → post

Frost Buddy's Facebook community is approaching 100k members. Brock Mammoser broke down how they built it. → post

De Soi's Scout Brisson shared the real cost of an Expo West booth: $50k+ all in for a 10x20. → post