Oats Overnight just closed $45M from Astō Consumer Partners. Thread is now in over 1,000 Target stores nationwide. And Grüns quietly launched an entirely new snack brand called Ü Snacks.

Here's what brand leaders shared on LinkedIn this week.

Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies - we wanted to see more from the brands themselves.

This week: 566 posts from 16,000+ profiles tracked.

Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com

Oats Overnight closed a $45M investment from Astō Consumer Partners. CEO Brian Tate said the relationship had been building for a couple years before inking the deal.

Thread launched in over 1,000 Target locations nationwide. Co-founder McKenzie Bauer and CFO Ryan King both posted about the milestone.

Nowadays is now the #1 THC beverage brand by retail sales among the top 20 retail chains selling THC beverages, according to NielsenIQ.

DUKE + DEXTER opened a new home in Selfridges London.

Club L London officially opened a new office in Dubai, marking their global expansion.

Baseball Lifestyle 101 opened their newest store at Orland Square Mall — their second Chicago opening this year.

Youtooz is now live at Ontario Mills mall with 100+ locations across the country.

Grüns unveiled Ü Snacks, a new brand from founder Chad Janis signaling an expansion beyond their gummy vitamin core.

WONDERSKIN x Colgate dropped a limited edition on TikTok Shop and sold out in 24 hours.

Manscaped is running a Super Bowl commercial. CMO Marcelo Kertesz framed it as the culmination of years of brand building, not a one-off stunt.

Solgaard brought back a backpack co-created with Simon Sinek.

Pasta Evangelists is scouting LA locations for a US launch.

Traditional Medicinals is beginning a CEO search as they enter what Joe Stanziano called "a pivotal year."

Josh Fairhurst announced he's leaving Limited Run Games, the company he founded.

Frost Buddy founder Brock Mammoser shared context on $80M in sales — and why that doesn't mean what people think it means.

It's A 10 earned the Shopify 1 Million Orders Milestone Award.

Vibe Retail (BEVEL) has now processed over 20 million transactions — up from 10 million just six months ago.

OLIPOP was named Best Employer for Remote Employees by Digiday Worklife.

Knix received the WOW Seal of Excellence from Leger for Canada's best digital retail experiences.

BRUNT Workwear made two promotions: Christopher Pond to Chief Growth Officer and Ryan Shingledecker to VP of Growth.

Connor Stastny moved from CFO to President at Grüns.

Lorrin Pascoe left Vessi to become VP of Global Media at ŌURA.

Heather Pondrom stepped into SVP of Brand Experience at Magnolia.

Eight Sleep launched their first global brand campaign, "I Love It" across billboards, TV, and digital. → post

Beatrice Dixon (The Honey Pot) saw her book hit shelves for the first time.

Onewheel is building a new factory in San Jose — founder Kyle Doerksen said that's why your emails aren't getting returned.