Portland Leather crossed $500M in cumulative sales. Grüns is now the #1 greens brand in both retail and Amazon. And investment firms are reaching out to brands about buying their IEEPA tariff refund claims ahead of a Supreme Court decision.
Here's what brand leaders shared on LinkedIn this week.
Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies - we wanted to see more from the brands themselves.
This week: 576 posts from 404 people across 16,000 profiles tracked.
Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com
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REVENUE & MILESTONES
Portland Leather crossed $500M in cumulative sales. Curtis Matsko framed the milestone around the team and culture, not the number. post
Grüns is now the #1 greens brand in both retail and Amazon as of January, across all greens categories. post
Happy Dad ranked #1 in growth during Dry January per Nielsen, up 31%. post
Cymbiotika has sold over 100 million units. post
July sold out its Australian Olympic Committee luggage in under 4 minutes last time. Now gearing up for the Winter Olympics drop. post
Skratch Labs turned 14 this week. Started by making drink mix in paint buckets; now a category leader. post
Siete Foods marked 10 years. Rebeca Tiwari reflected on a decade at the brand as it enters its next chapter post-acquisition. post
Beekman 1802 hit 16 years. Brent Ridge reflected on founding the brand when Facebook was barely a thing. post
STRATEGIC MOVES
Cloud Nine completed a management buyout backed by Endless LLP, followed by a full strategic rebrand and website relaunch. post
Jolt Cola is back. Aaron Singerman (REDCON1) is rebooting the legacy soda brand as a modern zero-sugar option with 80mg caffeine. post
Gymreapers is expanding internationally and hiring a Director of International to lead the charge. post
BigMouth Inc. launched a DreamWorks collaboration collection. post
Laundry Sauce shared lessons from killing a product — a candid look at why discontinuing is harder than launching. post
Tony's Chocolonely launched its first-ever Filled bars in the Netherlands. New product format for the brand. post
Gibson launched a collaboration collection with RUDE GALLERY and a new e-commerce site. post
Arrae launched Inositol, entering the women's health supplement category. post
Brightland dropped a new citrus olive oil with peak-season mandarin. post
Bartesian introduced Cafécito Churro, newest addition to their cocktail capsule lineup. post
Schleich is launching Mini Mates, a new collectible line with a high-impact retail POS promotion. post
Black Girl Vitamins launched its new Drops line on January 26th and says they're already crushing it. post
TELETIES partnered with AdventHealth for Children on a co-branded launch. post
DISTRIBUTION
Beachwaver haircare is now in 2,000+ CVS stores nationwide as part of CVS Fresh Beauty Finds. post
Bubble Skincare launched in Matas, one of Denmark's major beauty retailers. International expansion continues. post
VICI expanded to 60 Dillard's stores nationwide plus dillards.com. post
Mount-it landed in 800+ Staples stores nationwide with desk lighting products. post
Back to the Roots has prominent placement at Whole Foods for the gardening season. post
Untamed (B Corp pet food) secured its first permanent shelf space in UK retail heading into 2026. post
RENPHO was named a "Dark Horse Brand" by ByteDance on TikTok Shop in 2024. post
Bouclair is partnering with Walmart to scale retail distribution. post
Nothing opened a new store in Bengaluru. Described the in-person support as surreal after years of online community building. post
Mattress Warehouse opened a new store in Greenbrook ahead of the holiday weekend. post
POLICY & INDUSTRY
Moment's Alex Stankie flagged that firms like Oppenheimer are reaching out to brands about buying their IEEPA tariff refund claims ahead of a potential Supreme Court ruling. Worth watching if you're sitting on tariff exposure. post
Simple Modern CEO Mike Beckham shared an 18-slide internal deck focused entirely on company values — no sales, marketing, or product content. Called it the most important slides he's delivered in a decade. post
Bobbie CEO Laura Modi on the infant formula industry: called it a time to be "obsessed, not distressed" as the category continues to shift in early 2026. post
RECOGNITION
Magic Mind investor and subscriber Matt Stafford won Super Bowl MVP. Multiple team members posted about the connection. post
Bloom Nutrition featured in Inc. Magazine for their TikTok Shop strategy. post
Tubby Todd return policy profiled by Modern Retail. post
BaubleBar got a live TV segment on KTLA — Francesca Mileo shared Valentine's Day jewelry picks on air. post
Beachwaver styled Emily Bader for the press tour of Netflix's People We Meet On Vacation. post
Petmate CMO Darren Silverman published in The Drum on the current and future state of commerce media. post
Oofos — Charlotte Gray named to Running Insight's 26 Rising Stars of 2026, Women Who Run Business issue. post
Alen nominated for Scary Mommy's Best Air Purifier Brand of 2026 Reader's Choice Award. post
Aloha Collection Day Tripper Tote featured in Travel + Leisure's What to Pack guide. post
Sleep Doctor Michael Breus sat down with Steven Bartlett on The Diary of a CEO. post
Taffy Town up on Capitol Hill with the Utah Manufacturers Association, bringing product to state representatives. post
INFRASTRUCTURE
Gymreapers hiring a Director of International — first dedicated international hire signals meaningful expansion. post
BEDGEAR hiring multiple roles after 15+ years. Leslie Clay, one of the original employees, shared the openings. post
Sports Research hiring a Paid Media Lead for Social and a Director of Social Commerce. post
Mattress Warehouse opened a new store in Greenbrook, NJ. post
Nothing opened a physical store in Bengaluru, India. post
WORTH A CLICK
Bobbie CEO Laura Modi shared a take on the shifting infant formula landscape heading into 2026. post
Mayorga Coffee founder Martin Mayorga asked for feedback on how brands should handle hateful and racist comments on social media — gets them almost daily. post
Grüns is headed to Expo West next month and going big. post
Youtooz Collectibles team on the ground at New York Toy Fair connecting with retailers and creators. post
want to see the rest? here’s the link
