Vyper Industrial launched a national partnership with Ford Motor Company. Arrae officially rolled into ~270 Meijer stores across the Midwest. And Monos, seven years into building a better suitcase, just launched its first sunglasses collection.

Here's what brand leaders shared on LinkedIn this week.

Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies. we wanted to see more from the brands themselves.

This week: 582 posts from 582 people across 43,600 profiles tracked.

Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com

_{^{We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!}}

BeastLife crossed ₹240 Crore ARR in two years and is EBITDA positive. ₹20 Crore in the most recent month alone (the brand is based in India). → post

CRAFTD hit one million orders for one of its stores. Danny Buck shared a photo of the original box room where the first hundred orders shipped from. → post

Reima rang the bell at Times Square to mark its bond listing on Nasdaq Stockholm. → post

Arrae launched 4 SKUs across ~270 Meijer stores in the Midwest, the brand's first major US grocery footprint. → post

Magnolia Bakery opened its first domestic franchise in Salt Lake City. The brand has been around since 1996 and never franchised stateside until now. → post

JOOLA opened its first dedicated retail store in the Philippines, in Manila. The pickleball brand continues its global retail buildout. → post

Rifle Paper Co. is opening its second retail store this fall at Hyde Park Village in Tampa. → post

Vyper Industrial launched a national partnership with Ford Motor Company. Dayne Rusch called it a monumental day for the brand. → post

Monos launched Mira, its first sunglasses collection, marking the first non-luggage category for the brand after seven years. → post

Olukai unveiled a collaboration with the New Heights Podcast (Jason and Travis Kelce). The 92 Percenters drop. → post

Cowshed officially relaunched the brand. CEO Jordan Schlipf shared it was one of the most challenging projects of his career. → post

ARMRA Colostrum launched a new brand platform called I'm On It. The campaign reframes the brand around proactive wellness. → post

Modani Furniture dropped a collab with Artlanta. Five sofas, five countries, one collection. → post

Hunza G opened its first immersive pop up in London, designed in collaboration with Studio Boum. → post

Sun Mountain Sports announced a Hazy Golf x Sun Mountain limited edition collab. → post

KT by Knix is running a Father's Day fertility partnership on June 15th, the teen brand's first co programmed cause moment. → post

Brixton's parent company Bunker Nine added BUNKER 27 to its brand family. CEO Raphael Peck shared the news. → post

BuildDirect spent the week in Florida at a newly acquired business. CEO Shawn Wilson said he is scouting the next one. → post

Pet Honesty was named a TikTok Shop Top Growth Brand in the pet category. → post

Caraway founder Jordan Nathan opened up a direct report role, rare for the brand. → post

Finance moves worth noting: Tim Holbrow joined Munro Vehicles as CFO (from Nothing). Reid Vokey joined Fruitist as VP, Partnership Marketing. Juan Guardia joined Arrae as Director of Finance & Data Analytics. Emma Cooper stepped into Head of Marketing at Lucy & Yak.

CAKES body sponsored Sports Illustrated Swim Week and outplayed bigger brands at the event. Co founder Casey Sarai broke down how the $100M bootstrapped brand pulled it off. → post