Champion just reported 75 to 100% quarter over quarter growth in bookings. JOLYN is redesigning the iconic Baywatch red swimsuit for the show's reboot. And Revlon named Teyana Taylor as the new face of Super Lustrous.
Here's what brand leaders shared on LinkedIn this week.
Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies, we wanted to see more from the brands themselves.
This week: 615 posts from 615 people across 25,000 profiles tracked.
Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com
Brand Voice is powered by dtcmvp.com, where established brand leaders are compensated to give product feedback to vetted Shopify tech startups. If you’re interested in applying to join as a brand or a partner, just reply to this email or apply here.
We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!
Revenue & Milestones
Champion is closing the quarter with 75 to 100% quarter over quarter growth in bookings. → post
Arrae dropped their new Tone Sour Watermelon flavor and says it "felt like a launch" for the supplement brand, not just a new SKU. → post
Cotopaxi released their 2025 Impact Report as other purpose driven brands scale back their missions. Founder Davis Smith said Cotopaxi has doubled down. → post
TRUEWERK put their name on the building where their workwear is designed. Small move, big signal for the brand. → post
Distribution
PB2 is rolling out a 32oz fully recyclable jar at Costco with 7% more product. → post
BonBon launched a partnership with Apple TV, calling it a model for audience aligned partnerships. → post
Clinical Skin, Glytone, and Biopelle are officially launching in Aurea, a new professional skincare platform. → post
PXG partnered with PGA TOUR Superstore to expand access to their custom fit clubs. → post
Strategic Moves
Revlon named Teyana Taylor as the face of Super Lustrous lipstick and lip liner. CEO Michelle Peluso called her "truly unforgettable." → post
JOLYN is heading to Hollywood. The swimwear brand is redesigning the iconic Baywatch red swimsuit for the show's reboot. → post
Victrola teamed up with Jack White's Third Man Records for Record Store Day. → post
Draper James launched a collaboration with Laura Geller, now available at draperjames.com and retail stores. → post
July introduced the CAPSULE Carry On Pro: top down packing, standing access, lockable wheels, and built in tracking. → post
California Olive Ranch CEO Michael Fox stepped down and joined Hawaiian Host Group as CEO. → post
Ingrid & Isabel launched their MAKE LOVE campaign after 24 years in the maternity space. → post
Zevia became the official soda of Cardi B's Little Miss Drama Tour. → post
Recognition
LYS Beauty won its first IPSY award for 2026 Best Prep & Finish. → post
Baked by Melissa was featured in ELLE Magazine. → post
Lancer Skincare Gravity Dark Spot Correcting Serum picked up a new award. → post
Kizik got Gear Patrol coverage for their new Freedom Run shoe. → post
Worth a click
Cheers wrapped NACDS Annual 2026 and says the organization was the driver behind their "breakout success." → post
Baseballism is leaning into baseball's evolution toward bright colors and extroverted personalities, embracing the culture shift. → post
Missoma founder Marisa Hordern teased something "really special" coming out of her Shanghai trip last year. → post
NetSuite exited the retail POS market entirely, announcing end of life for both NSPOS and SuiteCommerce InStore. Worth watching for indie retailers. → post
want to see the rest? here’s the link
