we started Brand Voice because our linkedin feed was full of saas and agencies.

this newsletter elevates the top 50 brand posts we could find.

at the bottom is a link to a public doc of 619 linkedin posts by 8 and 9 figure shopify brand leaders made in the last 7 days.

this is not a perfect science, but meant to give visibility to the posts we could find!

let’s encourage more sharing from the brands we aim to help.

if this was forwarded to you, make sure you're signed up to receive weekly at https://dtcmvp.beehiiv.com/

This data is based on the evening of 11/24 and below are posts from the last 7 days.

this week

✍️ 619 posts by:

😃 419 people at:

🔍 16,000 profiles tracked

network snapshot

60 have posted in the last 48 hours

422 have posted in the last 7 days

1,180 have posted in the last 30 days

dtcmvp.com

Brand Voice is powered by dtcmvp.com, where established brand leaders are compensated to give product feedback to vetted Shopify tech startups.

If you’re interested in applying to join as a brand or a partner, just reply to this email or apply here.


Brand Voice - LinkedIn 11/24

1. Nothing - Carl Pei, CEO and Co-founder

• File sharing shouldn’t depend on what phone you use. AirDrop has been one of the lock-ins to Apple’s walled garden, and I’m super excited to finally see it becoming compatible with Android. We’re already working on implementing this to Nothing phones as soon as we can. The future of tech isn’t about... [View Post]

👍1,323 reactions 📅11/20 👥81,633 followers

2. DUDE Wipes - Sean Riley, Chief Executive Dude / President

• Raising Cane's CEO dropped a truth bomb on a podcast that rattled my brain 🤯 He said he only hires people who are enthusiastic about the mission… not the impressive résumés chasing titles or money 🔥 That line stuck with me. Because here’s the truth no one wants to admit: Titles don’t mean shit 👎 ... [View Post]

👍1,030 reactions 📅11/19 👥68,572 followers

3. Mark Hyman, MD - Mark Hyman, Founder & Chairman

• After pressure from the HHS and growing public awareness, one of the largest food companies in the world is quietly reformulating its most iconic brands. This didn’t happen by accident. It’s the result of millions of people asking harder questions about what’s in their food, why it’s there, and whet... [View Post]

👍939 reactions 📅11/17 👥400,073 followers

4. Mark Hyman, MD - Mark Hyman, Founder & Chairman

• We often forget that what you say to yourself has real biological effects. Your thoughts don’t float in the background. They send signals through your nervous system that can raise stress hormones, drive inflammation, or support healing. When you keep telling yourself you’re sick, your body treats t... [View Post]

👍675 reactions 📅11/23 👥400,073 followers

5. Grüns - Chad Janis, Founder & CEO

• Come work at Grüns! As you might have seen in the news, we crossed $300M of revenue three months ago. We're quite literally just getting started (2 years old). We have a clear, ambitious vision -- and over 100 team members today unified around execution. We're going to achieve that vision, and we'd ... [View Post]

👍648 reactions 📅11/18 👥22,347 followers

6. Mark Hyman, MD - Mark Hyman, Founder & Chairman

• Gratitude rewires your brain for resilience. New research published in Frontiers in Psychology confirms what many ancient traditions and modern healing practices have long known: Gratitude has a profound impact on our mental, emotional, and even physical health. 🧘🏽 The study looked at over 1,200 a... [View Post]

👍638 reactions 📅11/20 👥400,073 followers

7. Cotopaxi - Davis Smith, Founder & Chairman

• We’re all learning how to use AI in our daily lives. It’s amazing. That said, I think it detracts from the LinkedIn experience. I’ve used AI to help me refine thoughts or edit some posts, but I’m done with that. It feels like half the posts I’m reading are written by AI. It’s really easy to spot, an... [View Post]

👍500 reactions 📅11/19 👥69,323 followers

8. Kotn - Rami Helali, Co-Founder & CEO

• Today marks 10 years of Kotn . We started with a simple idea: Make a great t-shirt. No shortcuts. No compromises. But what we found along the way was so much bigger. It wasn’t just about the shirt—it was about how it was made, who made it, and where it came from. The journey started in a farming vil... [View Post]

👍428 reactions 📅11/20 👥8,501 followers

9. Lug - Jason Richter, Founder / CEO

• No content available [View Post]

👍406 reactions 📅11/17 👥12,847 followers

10. De Soi - Scout Brisson, CEO

• We’re officially on Kroger shelves nationwide !!! 🛒🛒🛒 You can now hit up Ralphs Grocery Company, Fred Meyer, King Soopers/City Market, or Fry's Food and Drug (+ many others!) to get your Très Rosé & Haute Margarita 🍋 🌶️ 🌸 🥂 As a loyal Ralphs shopper, this one hits (literally) close to home. C... [View Post]

👍405 reactions 📅11/21 👥14,201 followers

11. DUDE Wipes - Sean Riley, Chief Executive Dude / President

• “Dingle Bells” now invading toilet paper aisles near you 💩 🎅🏼 It’s beginning to look a lot like shitmas… [View Post]

👍376 reactions 📅11/18 👥68,572 followers

12. Lacrosse Unlimited - Joseph Desimone, Founder and CEO

• Celebrating 35 Years of Lacrosse Unlimited This Sunday, (11/23) Thirty five years ago, Lacrosse Unlimited opened the door of a tiny store on Nesconset Highway in Hauppauge, New York. Fifteen hundred square feet. Fifteen thousand dollars of inventory. A couple of racks. And a ridiculous amount of bel... [View Post]

👍358 reactions 📅11/21 👥3,200 followers

13. Nothing - Carl Pei, CEO and Co-founder

• Yesterday at Slush I shared some insights on building hardware in the age of AI, and why we're doubling down on hardware and rethinking software. - Hardware is more important than ever. They’re the richest context device we carry, and the gateway to AI that feels personal. - In the AI era context be... [View Post]

👍352 reactions 📅11/21 👥81,633 followers

14. Castore - Thomas Beahon, Co Founder

• Iconic Castore England Rugby #betterneverstops [View Post]

👍334 reactions 📅11/19 👥29,709 followers

15. Nowadays THC Drink - Justin Tidwell, Co-Founder and CEO

• This may be the most important post I’ve ever shared. It’s easy to post the highlights - momentum, growth, wins. But leadership isn’t about showing only the top-line moments. It’s about showing conviction when things get challenging. Last week, the hemp beverage industry - and NOWADAYS - entered a p... [View Post]

👍333 reactions 📅11/18 👥12,115 followers

16. Lug - Jason Richter, Founder / CEO

• No content available [View Post]

👍332 reactions 📅11/18 👥12,847 followers

17. Hismile Australia - Nik Mirkovic, Co-Founder and Director

• After spending $500M+ on Ads with Hismile we know a thing or two about Marketing and Advertising… We’ve spent 10 years battling algorithm changes, disappearing tracking and rising CPM’s. The one thing that has kept us at the top and continuing to scale is high performing creative. We’re considering ... [View Post]

👍324 reactions 📅11/19 👥14,241 followers

18. Showpo - Jane Lu, Founder & CEO

• On Tuesday night, we celebrated Showpo’s 15th birthday at The Press with our wider industry friends, and honestly… it was a night for the history books. From creators, to media, to old business friends and supporters, and of course our incredible staff, it was a reminder of just how far this busines... [View Post]

👍324 reactions 📅11/23 👥128,735 followers

19. Vitabiotics® - Tej Lalvani, Chief Executive Officer

• I still remember the first time I met Tinie. It was at an event years ago, long before Dragons Den was ever on his horizon and long before most people would realise he had a genuine interest in business. I was the one expecting to go unnoticed… and instead, he walked straight up to me. He told me he... [View Post]

👍285 reactions 📅11/21 👥424,634 followers

20. BRUNT Workwear - Eric Girouard, Founder & CEO

• From my 2 car garage to 225,000 Square Feet... The initial days of BRUNT were incredibly humble. It was just five years ago that the first shipment of a few dozen pairs of BRUNT boots arrived at my home garage. I’m talking about a dozen pairs each of those first Marin, Bolduc, Ryng, and Perkins boot... [View Post]

👍284 reactions 📅11/19 👥13,975 followers

21. shopmy.us - Harry Rein, Founder | CEO

• Today we’re releasing the 2.0 version of the ShopMy app, bringing everyday shoppers more directly into the ShopMy ecosystem. The idea is straightforward: shopping works best when it comes from people with taste. There are millions of products out there, and the app narrows that down to the ones wort... [View Post]

👍262 reactions 📅11/18 👥2,207 followers

22. Fish Wife - Becca Millstein, CEO

🚨 BIG, AWESOME JOB ALERT 🚨 !!! We're hiring a Head of Finance at Fishwife to support us through our next major phase of growth. This is your dream job if you: 🧠 Love operating at both the strategic and executional level every single day 🚀 Have proven experience leading the finance function at a ... [View Post]

👍256 reactions 📅11/17 👥11,438 followers

23. Eight Sleep - Matteo Franceschetti, Co-Founder & CEO

• Charles Leclerc stopped by our SF office. Introduced him to the team, showed him around our lab space, and he got a preview of what we’re building next at Eight Sleep. Now we’re off to work on the new ideas that came out of the conversation 🚀 [View Post]

👍225 reactions 📅11/18 👥11,713 followers

24. DUDE Wipes - Sean Riley, Chief Executive Dude / President

• WALMART HAS YOUR BACK THIS THANKSGIVING 🦃 ➡️💩➡️💦 LET IT RIP. [View Post]

👍215 reactions 📅11/23 👥68,572 followers

25. &Collar - Ben Perkins, Founder

• Utah's #1 shirt! &Collar is competing with every blanket brand on planet earth as well as the amazing Julia Reagan for billboard space, but as part of our Utah blitz, we are back on I-15. Here are our comeback three designs with more in the hopper. Any Utah-isms that every commuter deserves to see f... [View Post]

👍207 reactions 📅11/18 👥9,655 followers

26. Bubble Skincare - Shai Eisenman, Founder & CEO

• Five years ago today, Bubble launched into the world. Birthdays always make you look back, but they also make you think about what actually mattered along the way. From the start, we built this by listening. Not just collecting feedback, but really trying to understand what people were telling us. L... [View Post]

👍207 reactions 📅11/19 👥16,142 followers

27. IQBAR - Will Nitze, Founder & CEO

• It's much harder than you think It takes much longer than you think You'll have to iterate much more than you think You'll never receive much external validation You'll never actually feel (or be) safe But...also... It can get much bigger than you think It gets much more fun over time (if you achiev... [View Post]

👍188 reactions 📅11/21 👥53,050 followers

28. DUDE Wipes - Sean Riley, Chief Executive Dude / President

• We have the #5 toilet paper item on Amazon…and we dont even sell toilet paper 🔥🧻 Toilet paper is well over $10b in US retail sales alone We offer a better solution for the customer 💦Wetter cleans better 💦 a better solution for the retailer 💸tp brands are stale & often a loss leader💸 When I say... [View Post]

👍180 reactions 📅11/21 👥68,572 followers

29. Portland Leather - Curtis Matsko, Chief Executive Officer

• 50 years ago I was Broke living in my Parents Basement... Now I have a $500,000,000 business... Well, we have done half a billion in sales recently and we are growing and I HOPE YOUR BUSINESS IS GROWING ALSO. It is Friday, and next week is supposed to be the big week with Thanks, Black, Small, Sunda... [View Post]

👍179 reactions 📅11/21 👥24,152 followers

30. Blenders Eyewear - Kate Ruda, VP, Head of Marketing

• We’re hiring at Blenders 🚀 I’m looking for a Brand Manager and Senior Social Media Manager to join our Marketing team and help shape where this brand is headed! Brand Manager: https://lnkd.in/gHNN5jKt? Sr. Social Manager: https://lnkd.in/gWXff4VR If you’re fired up by creating bold, culturally-rele... [View Post]

👍175 reactions 📅11/20 👥9,327 followers

31. TALA - Grace Beverley, Founder

• I know money can be really taboo and awkward to speak about but i think it's important to talk about because growing up, most of us, especially women, were taught that money is something we’d learn later. I had no idea where to start, what anything meant, or if I was even doing it right. And so much... [View Post]

👍166 reactions 📅11/17 👥215,244 followers

32. Big Green Egg - Dan Gertsacov, Chief Executive Officer

• Everyone likes praise and recognition. Even the CEO. Actually, in most cases, a bit too much the CEO...;o) Specifically in this case, it is the team's effort that justifies this type of individual recognition. I'm grateful and appreciative of having a great team at Big Green Egg and I accept this re... [View Post]

👍161 reactions 📅11/23 👥7,384 followers

33. Bauer - Ricky Hildebrand, Senior Manager, Digital & Social Marketing

• The Bauer Hockey Instagram page just hit a massive milestone: 1 million followers. This account is the flagship of a global Bauer social presence that’s grown to over 2.5 million followers across all platforms. These achievements are the result of our team’s daily effort, constant creativity, and st... [View Post]

👍156 reactions 📅11/21 👥1,972 followers

34. Aventon Bikes - Malte Homeyer, Head of Brand and Marketing (Europe)

• Aventon is coming to Europe! Super excited to announce our expansion into Europe, starting with Germany in spring 2026. We have set up our home base in Munich, where we have spent the last year to assemble a team full of industry experience mixed with bicycle enthusiastic experts from other fields. ... [View Post]

👍151 reactions 📅11/18 👥1,391 followers

35. Portland Leather - Curtis Matsko, Chief Executive Officer

• Insane morning... went to write my Linkedin Post &started scrolling actually read some of yours...doom reading most times I have done this I have read a bunch of crap but it was good. actually really good. Forgot to write.... then started looking for the a message of someone I spoke to about hiring ... [View Post]

👍151 reactions 📅11/19 👥24,152 followers

36. Pedego - Larry Pizzi, Chief Executive Officer

• One Year. One Vision. A New Chapter for Pedego. Exactly one year ago today, I took over as CEO of Pedego with a clear mission: to overcome the significant challenges our business had faced in the previous three years—pandemic supply chain disruptions, inventory oversupply, deep discounting pressures... [View Post]

👍148 reactions 📅11/19 👥9,103 followers

37. Onewheel // Future Motion - Kyle Doerksen, CEO, Founder

• Excited to unveil Antic Bikes to the world. I'm stoked that Future Motion has added a new brand to the family, joining Onewheel. We spent years developing an electric mini bike out of (mainly) Onewheel parts and it's incredibly fun and I think people are going to absolutely love it. Live now at anti... [View Post]

👍147 reactions 📅11/19 👥2,652 followers

38. Lug - Jason Richter, Founder / CEO

• No content available [View Post]

👍147 reactions 📅11/20 👥12,847 followers

39. HULKEN® - Alex Schinasi, Co-Founder & President

• Serious PINCH US moment unlocked! 🎯 Come find Hulken at Target nationwide 🎈 [View Post]

👍146 reactions 📅11/18 👥5,465 followers

40. Nowadays THC Drink - Justin Tidwell, Co-Founder and CEO

• Markets shift. Headlines change. But great teams? They stay locked in. Proud to see our crew out there landing huge displays and pushing the brand forward every single day. Great work Bryan Corkle 💪 [View Post]

👍140 reactions 📅11/21 👥12,115 followers

41. Teddy Baldassarre - Teddy Baldassarre, Founder / President

• I’m excited to announce the Brew Metric Teddy Baldassarre Edition — our first-ever watch collaboration. https://lnkd.in/ePD2gU29 Back in 2018, I filmed a video in Central Park with Brew Watch Co. founder Jonathan Ferrer — both of us early in our paths within the watch world. That conversation sparke... [View Post]

👍137 reactions 📅11/18 👥11,749 followers

42. Lug - Jason Richter, Founder / CEO

• No content available [View Post]

👍135 reactions 📅11/19 👥12,847 followers

43. DUDE Wipes - Sean Riley, Chief Executive Dude / President

• People often ask why we market DUDE Wipes as butt wipes when people use them for so many different purposes. The answer lies in the “goal dilution effect” If we said “Use our wipes for your butt, hands, body, pits, use em anywhere! They can do anything!” We would dilute the perceived value of the br... [View Post]

👍132 reactions 📅11/20 👥68,572 followers

44. Lug - Jason Richter, Founder / CEO

• No content available [View Post]

👍131 reactions 📅11/21 👥12,847 followers

45. LSKD - Jason Daniel, Founder / CEO

• What a special four weeks 🙏 So proud of the team for opening store #27 at Chatswood Chase NSW, store #28 in Hamilton NZ, and store #29 at Claremont Quarter WA - our very first store in Perth! It feels like just yesterday I was 23, driving around Perth in 2010 with a stack of LKI catalogues, stoppin... [View Post]

👍130 reactions 📅11/18 👥13,676 followers

46. Revlon - Michelle Peluso, Chief Executive Officer

• To all of our #TeamRevlon US colleagues, Happy roll-in-to Thanksgiving! 🦃 I loved spending lunch with all of you and our team-wide gratitude board. To friends and family and growth and innovation and iconic brands and colleagues we love and a culture we believe in and health and rum raisin lipstick... [View Post]

👍130 reactions 📅11/18 👥46,501 followers

47. Beau Ties of Vermont - Greg Shugar, Owner/CEO

• This week, my interview with CNBC about how tariffs are negatively impacting American manufacturers will appear during four different programs. I doubt it will be appointment TV for any of you, but in case you happen to be watching anyway, here's the schedule: Tuesday, 11/18: Squawk Box (6a-9a EST) ... [View Post]

👍129 reactions 📅11/17 👥9,485 followers

48. Bushbalm - David Gaylord, Chief Executive Officer

• So great finally seeing our assortment at The Well Shoppers Drug Mart! The testers have been so effective. Since we have mood boosting scents they really help capture your imagination. New displays coming for 2026 🎉 [View Post]

👍129 reactions 📅11/19 👥9,547 followers

49. Skratch Labs - Ian Macgregor, CEO & Co-founder

• Our Black Friday sale: We're closed. Go ride your bike instead. We used to actually shut off our website*. Now we just shut off ourselves. Orders can happen, but we'll be outside. We're a consumer goods company. People buying stuff is how we exist, and yet, it feels good to lean away on occasion. Ou... [View Post]

👍128 reactions 📅11/18 👥11,077 followers

50. Cécred - Grace Ray, Founding CEO

• It was such an honor last night to accept the award for CÉCRED Prestige Brand of the Year. Thank you WWD and Jenny B. Fine for the recognition. After winning 60 awards since launch this is certainly a stunning way to cap off the year. Shout out to the talented Cecred team who works so hard every day... [View Post]

👍124 reactions 📅11/19 👥1,866 followers