Bachan's Japanese BBQ Sauce just sold for $400 million. Gymshark appointed its first Chief Commercial Officer. And Cheers is quietly posting $104k daily revenue on Amazon alone.

Here's what brand leaders shared on LinkedIn this week.

Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies - we wanted to see more from the brands themselves.

This week: 646 posts from 465 people across 16,000 profiles tracked.

Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com

Bachan's is being acquired by The Marzetti Company for $400 million. The Japanese BBQ sauce brand did $87M in net sales in 2025 with a three-year CAGR over 48%. Founded in 2019 out of a garage in Sebastopol, CA. → post

Cheers founder Brooks Powell shared the brand is hitting $104k days on Amazon/TikTok/website — 3x the same day last year. Separately posted that February is already running at ~$95k/day on Amazon alone. → post

Frost Buddy founder Brock Mammoser referenced scaling to $80M through a TikTok-first content strategy of 3-5 posts per day. → post

Adanola co-founder Hyrum Cook celebrated hitting one million — likely followers or community members — calling out the team behind the growth. → post

Thread co-founder Ryan King noted their wallets have been $16 for eleven years running, unchanged since craft market days. → post

Dude Wipes launched MentHOLE XXtreme — a menthol-infused wipe they're calling the first of its kind. Already available at Walmart. CEO Sean Riley also took the brand's mascot Deuce on The Dan Patrick Show. → post

Simple Modern teased that Simple Ventures is launching an entirely new brand in Q1 — no details yet on category or product. → post

Grüns (Ü Snacks) brought Immün back in stock after learning it was one of their most in-demand products post-launch. Signals the team is building a multi-brand portfolio beyond the core gummy. → post

Caraway is already on its second product launch of 2026 — bakeware, following the grill press in January. Bakeware is reportedly one of their largest and fastest-growing categories. → post

Eight Sleep launched its first global brand campaign after years of building sleep technology. A shift from performance marketing to brand. → post

EHPlabs is evolving OxyShred from a single SKU into a platform — expanding from one thermogenic powder to a broader product line. → post

Xena Workwear is moving from e-commerce into brick and mortar for the first time — a meaningful shift for the women's PPE brand. → post

Obagi launched a new lip therapy duo and announced a partnership with DermFx for its ALOHA line. → post

Immi co-founder Kevin Lee shared that demand for their first retail veggie toppings mix has exceeded expectations, with another year of retail expansion ahead. → post

Chomps is expanding its on-mountain sampling partnership with IKON Pass — meeting consumers at ski resorts this season. → post

Bloom Nutrition broke its own e-com records with a new SKU launch — hit #1 on TikTok Shop and top 3 across categories. The team also shared that 1,000 product samples generated 19,000+ TikTok videos. → post

Made In Cookware co-founder Chip Malt said they'd happily lower prices if they had trustworthy tariff relief for their supply chain and commodity partners — connecting consumer confidence data to the real cost pressures brands are feeling. → post

Devon West (formerly Sephora, now at VICI) wrote a nuanced breakdown of the "private equity ruins everything" narrative, using Pat McGrath Labs as a case study. → post

BRUNT Workwear founder Eric Girouard found the brand featured in the Wall Street Journal — discovered it while grabbing a paper at the airport. → post

Touchland founder Andrea Lisbona rang the bell at the NYSE with Church & Dwight for their 2026 Analyst Day. → post

Perelel co-founder Victoria Gioia is heading back to Harvard Business School to speak at the 35th Annual Women in Business Conference. → post

Gymshark CEO Ben Francis announced Carly Natalizia as the brand's first Chief Commercial Officer after four years with the company. → post

Edie Parker promoted Niki Sawyer to Chief Brand Officer after five years with the brand. → post

Purely Elizabeth hired Meghan Shookman (formerly Olipop) as VP of Marketing. → post

DIME Beauty hired Jasmine Haffar (formerly Milk Makeup) as Director of Influencer Marketing + Engagement. → post

Rho Nutrition hired Jess Gelbwaks (formerly Armra) as Director of Copy. → post

Hypland partnered with adidas Originals and Foot Locker for a Grammy Weekend activation around the Adistar XLG launch. → post

Kith created an exclusive ice cream flavor with Kith Treats to celebrate the first NikeSKIMS launch at Kith Paris. → post

Living Proof signaled a brand evolution — back to the "heart" of the brand, framed as a next chapter. → post