Rhode and Fishwife both landed on TIME's 100 Most Influential Companies list. EHPlabs just became the #1 best-selling energy drink launch in 7-Eleven history. And Urban Armor Gear acquired Nomad.
Here's what brand leaders shared on LinkedIn this week.
Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies, we wanted to see more from the brands themselves.
This week: 592 posts from 580 people across 16,000 profiles tracked.
Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com
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We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!
Revenue & Milestones
Amouage reported its strongest quarter on record: Q1 2026 retail sales reached $190M, up 90% year over year. → post
EHPlabs is officially the #1 best-selling energy drink launch in 7-Eleven history, outperforming the previous leading energy NPD in both unit velocity and revenue per store. → post
Castore released financial results for the period ending July 2025, marking another strong performance year for the sportswear brand. → post
IQBar landed a Walmart homepage feature. → post
Bask and Lather was awarded TikTok Shop Campaign Excellence of the Year and named a top TikTok Shop. → post
Distribution
Steven Smith Teamaker launched in Nordstrom stores across the country. → post
Magic Mind (MAXX and Free) is now on shelves at Sprouts Farmers Market. → post
Be Amazing (You Can Beam) is officially live in Target nationwide. → post
Gymreapers landed in Scheels. → post
Color Wow opened its first-ever global counter in Selfridges London. → post
OluKai launched its first Waikiki flagship store alongside a mainland expansion. → post
Realm (from Ashley Sweeney, ex Moon Juice) officially launched in Target. → post
Strategic Moves
Urban Armor Gear announced the acquisition of Nomad. → post
ARMRA launched Colostrum Soda. The brand called it "making the unthinkable drinkable." → post
Topo Designs launched ReMapped, a used gear and trade-in platform six months in the making. → post
Bubble Skincare launched Sun Rise Mineral SPF 40 Stick. Founder Shai Eisenman said she's always been frustrated by the gap between what science says about mineral SPF and what's available. → post
Princess Polly is going back to live shopping after a failed attempt three years ago. This time: different timing, different format, different execution. → post
Burberry x Hunza G collab launched, covered by WWD. A milestone for the Hunza G brand. → post
poppi co-founder Chris Hall is stepping out of day-to-day responsibilities and transitioning to an advisory role after four years building the brand. → post
TELETIES teamed up with WNBA star Lexie Hull for a signature collection. → post
Fiera Cosmetics aired a Good Morning America segment that went so well they were instantly asked back. → post
Recognition
Rhode was named one of TIME's 100 Most Influential Companies. → post
Fishwife was selected for TIME's 10 Most Influential Food and Drink Companies. → post
BYOMA was named one of the top 10 most influential companies in fashion and beauty by TIME. The brand is just four years old. → post
Who Gives A Crap and Bombas were both named to TIME's Most Influential Social Good Companies list. → post → post
Odele Beauty founder Lindsay Holden is being honored by CEW as a Visionary. → post
LYS Beauty founder Tisha Thompson named EY Entrepreneur Of The Year 2026 Southeast Finalist. → post
Infrastructure
EVEREVE named Tammy Redpath as Chief Marketing Officer and brought on Jocelyn Miller in a new role. → post
Kitsch promoted Yingying Kuang to CMO after four years at the brand. → post
Craighill got an organic order from Ben Gilbert of Acquired. Founder Zach Fried shared the story of a product being discovered without any pitch or outreach. → post
Worth a click
Sendero Provisions had a moment when Theo Von wore their gear on his show. Founder called it "kinda wild." → post
Fender built an AI workflow that will save over 4,000 hours a year and add $1M+ to the bottom line. → post
Nexar launched BADAS 2.0 as a collision anticipation model for mobility and now has inbound from warehouse engineers, drone teams, and humanoid robotics companies. → post
Abbott Lyon celebrated 10 years. → post
want to see the rest? here’s the link
