WILDE just announced a new facility and a bold move into the cracker aisle. Nothing and Charli xcx took over Harrods' Brompton Road windows. And Chosen Foods is officially the #1 oil and spray brand in MULO+.

Here's what brand leaders shared on LinkedIn this week.

Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies, we wanted to see more from the brands themselves.

This week: 661 posts from 620 people across 42,000 profiles tracked.

Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com

_{^{We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!}}

Chosen Foods is officially the #1 oil and spray brand in MULO+ in the last 4 weeks, across all oils and sprays. → post

Iksplor had the biggest revenue day in company history. A year ago, the founder wasn't sure the brand would still exist. → post

Takomo Golf won at the eComm Awards hosted by Digital Commerce Finland. CMO Sean McCullum called it the highlight of his career. → post

salty.co.in co-founders Kanishka Garg and Sonaal Goel both made the Forbes 30 Under 30 Asia 2026 list. → post → post

Nitro Snowboards is heading into its 37th season. CEO Knut Eliassen said the brand's longevity comes down to one thing: Nitro has always been a snowboard company run by snowboarders. → post

Grüns landed at Whole Foods Market. Founder Chad Janis said Whole Foods shoppers read every label, and that's exactly the customer they want. → post

BERO had one of those "scream from the rooftops" days. VP of Marketing Jackie Widmann shared the moment. → post

Ballerina Farm relaunched Farmer Hydrate after reimagining the product. The hydration formula quickly became a hero SKU after its initial launch last fall. → post

WILDE Brands announced a new facility and expansion into the cracker aisle, scaling beyond chicken chips. → post

Nothing x Charli xcx took over the windows of Harrods on Brompton Road, running through the end of the month. → post

Bandit Running launched a collaboration with Red Bull. Founder Tim West called it an incoming cliche but extremely true founder story about landing a dream brand partner. → post

NOMATIC came back to Kickstarter after a break. Their new System Series collection was funded in less than 2 hours. → post

Allegiance Flag Supply is sponsoring its first NASCAR race, the Allegiance 200 in Nashville. Co-founder Max Berry said they don't have the biggest budget but they have the biggest belief. → post

OLAPLEX won the SEPHORiA Brand Award for best booth. → post

Parks Project is launching guided outdoor experiences after 10 years of building the brand. Founder Keith Eshelman said it's something they've always dreamed about. → post

Hulken did a second collab with Supreme. Co-founder Alex Schinasi said he almost fainted when they reached out again. → post

Amouage unveiled "Whispers Of The Orient" in partnership with Mandarin Oriental. → post

Mejuri CEO Noura Sakkijha sat down with WWD to discuss the brand's strategy in silver, building from DTC to global, and what's next. → post

Nexar spent a decade on one bet: that the road, observed at scale, could teach a model how the physical world works. Now they're sharing the results. → post

Mud\WTR sat down with a Nourish customer and shared something they're calling a new phenomenon. → post

Grande Cosmetics founder Alicia Grande is stepping into a new chapter after 18 years building the brand as the #1 lash and brow company. → post

T3 Micro CEO Anish Agarwal announced he's joining Orebella as CEO. → post

Ackermans opened Cape Gate, a new store concept that went from renders and retail debates a year ago to a brand new reality. → post

Hears launched what they're calling the quietest earplug they've ever made. → post

Garage Grown Gear shared a warehouse update: walls are down, AC is in, shelves are going up. The physical build is coming together. → post

Teddy Baldassarre is hiring a General Manager for a retail location in the luxury watch space. → post

David Austin Roses launched the Sir David Beckham Rose at Chelsea Flower Show. → post

Dazzle Dry was named one of Fast Company's Most Innovative Companies. → post

Hello Products CEO Diana Haussling was honored by the New York Women In Communications. → post

47 Brand VP of Marketing Patrick Cassidy posted about what happens when a brand creates products people make their own, spotting 47 products in the wild at every game, event, and street corner. → post

Jaded London co-founders Grant and Jade Goulden were named finalists for EY Entrepreneur of the Year. → post

Belgian Boys CEO Anouck Gotlib asked everyone on her team call to wear pink, then asked: "When was the last time you did something random and fun at work?" → post

COROS signed Jimmy Chin as their newest Global Ambassador. → post

Brutus Broth is kicking off a 6 week West Coast road trip with the Brothmobile starting June 1. → post

Harry's launched a Feel Good Hotline, a phone number you can actually call to spread positivity and check in on someone. → post

Ottolenghi cookbook "Simple" is the #1 best seller. CMO Shona Campbell spent a morning figuring out how to follow that up. → post