The Spice & Tea Exchange hit $50M in system-wide sales for the first time in company history. GEM launched nationwide at Sprouts after 7 years of building. And Beekman 1802 now has a Harvard Business School case study.
Here's what brand leaders shared on LinkedIn this week.
Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies - we wanted to see more from the brands themselves.
This week: 661 posts from 472 people across 16,000 profiles tracked.
Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com
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Revenue & Milestones
The Spice & Tea Exchange crossed $50M in system-wide sales, a first for the franchise. → post
Giftory hit both 2025 financial targets, reaching $30M in revenue. → post
Frost Buddy scaled TikTok Shop to $13M - Brock Mammoser broke down the structure that made it work. → post
BK Beauty crossed 1 million Shopify orders. → post
BlackStrap hit 100,000 orders on Shopify after nearly two decades building the brand. → post
Distribution
GEM is finally stepping into retail after 7 years of building - nationwide launch at Sprouts Farmers Market. → post
Olipop launched $1 mini cans at Walmart. → post
Nowadays included in Sprouts' THC beverage launch - a signal of mainstream adoption for the category. → post
EHPlabs OxyShred Energy Protein Lean Shakes hit #1 in the protein drink category at 7-Eleven on launch day. → post
O Positiv Health landed end cap placement at Target to start the year. → post
Revlon CEO Michelle Peluso shared a partnership activation with CVS around innovation and in-store experience. → post
Strategic Moves
CMF (Nothing's sub-brand) incorporated as a separate legal entity in India, following the $100M manufacturing JV with Optiemus. → post
Ozlo acquired Segotia, an Ireland-based neuroscience and technology company. → post
Hanky Panky was acquired in late December - CEO Brenda Berger announced her departure and next chapter. → post
BreakingT extended its partnership with NFL Players Inc. with a multiyear renewal. → post
Duke + Dexter launched a limited edition Disney collection. → post
immi launched a major reformulation - 28g protein, upgraded taste and texture. → post
DUDE Wipes teased a pocket-sized 8-wipe product coming soon. → post
TELETIES launched a new hairbrush product line. → post
Epic Gardening launched a membership program called "The Greenhouse." → post
Policy & Regulatory
The 2025-2030 Dietary Guidelines dropped and Mark Hyman called it a first: the U.S. government telling the truth about food. → post
Revant Optics CEO Jason Bolt appeared on CNN to discuss the real-world impact of tariffs on American small businesses. → post
Recognition
Beekman 1802 now has a Harvard Business School case study. → post
Westman Atelier founder Gucci Westman won WWD's Style Award for Makeup Artist of the Year. → post
Audeze Maxwell 2 was named Best of CES by SoundGuys, GamesRadar, and Tom's Hardware. → post
Face Reality Skincare and Orebella were named to BeautyMatter's Future50 Class of 2026. → post
Infrastructure
Garage Grown Gear joined the Outdoor Industry Association. → post
Worth a click
Thread celebrated 11 years and "millions of wallets." → post
De Soi turned 4. → post
want to see the rest? here’s the link
