Gymshark opens its first US flagship store in New York City. And Thrive Market is walking away from alcohol entirely—betting on 100+ SKU expansion in adult non-alcoholic beverages.
Here's what brand leaders shared on LinkedIn this week.
Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies - we wanted to see more from the brands themselves.
This week: 679 posts from 546 people across 16,100 profiles tracked.
Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com
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Revenue & Milestones
SALT & STONE was profiled by Business of Fashion as a $140M business, built on a hero deodorant that became a top seller at both Amazon and Sephora. → post
KITSCH hit 10 million Shopify orders. → post
Nothing surpassed its initial $5M community investment goal—and announced on Nasdaq. → post
Distribution
Gymshark is opening its first US flagship store in New York City—a major milestone for the UK-born fitness brand's stateside expansion. → post
SKIMS opened 19 new stores this year. → post
Bubble Skincare is launching in nearly 1,000 Woolworths Supermarkets across Australia. → post
Bloom Nutrition rolled out Sparkling Energy to 7-Eleven stores nationwide—their biggest convenience channel launch yet. → post
Blueland landed three products in Costco. → post
Paul Fredrick opened its first-ever brick and mortar store in Georgetown. → post
Strategic Moves
poppi CEO Chris Hall moved into a new role as SVP, poppi Brand with PepsiCo—signaling the post-acquisition integration is underway. → post
Grüns announced a major international expansion, naming a new Chief International Officer and revealing 12 international markets on deck. → post
DUDE Wipes is building a new facility in Bentonville for 2026, putting steel in the ground to drive efficiencies for retailers. → post
Global Healing opened a new Houston-based manufacturing facility. → post
Thrive Market is walking away from alcohol entirely, betting on adult non-alcoholic beverages with a 100+ SKU expansion. → post
Recognition
Liquid I.V. was named to Fast Company's 2025 Brands That Matter list. → post
Bandit Running and Ana Luisa were both named to The Lead's Foremost 50 list, highlighting rising challenger brands in consumer. → post Bandit | → post Ana Luisa
BERO x happy collaboration was named BevNET's Best of 2025 in their category. → post
Sol de Janeiro won its first Eurobest award for Badalada—a launch where they took a risk by not showing the product. → post
Plant Therapy was featured on the Today Show. → post
amika won Byrdie's first-ever Readers' Choice Award for normcore shampoo + conditioner. → post
Worth a click
Garage Grown Gear intentionally pulled back on BFCM discounting and shares the strategic thinking. → post
Daniels Jewelers on how margins are surviving with gold/platinum/silver up 60%+ and 50% tariffs. → post
ButcherBox CEO Mike Salguero on why businesses aren't just made to be sold. → post
want to see the rest? here’s the link
