we started Brand Voice because our linkedin feed was full of saas and agencies.

this newsletter elevates the top 50 brand posts we could find.

at the bottom is a link to a public doc of 628 linkedin posts by 8 and 9 figure shopify brand leaders made in the last 7 days.

this is not a perfect science, but meant to give visibility to the posts we could find!

let’s encourage more sharing from the brands we aim to help.

if this was forwarded to you, make sure you're signed up to receive weekly at https://dtcmvp.beehiiv.com/

This data is based on the evening of 11/18 and below are posts from the last 7 days.

✍️ 628 posts by:

😃 426 people at:

🔍 15,900 profiles tracked

✍ 116 have posted in the last 48 hours

✍ 440 have posted in the last 7 days

✍ 1,190 have posted in the last 30 days

• After pressure from the HHS and growing public awareness, one of the largest food companies in the world is quietly reformulating its most iconic brands. This didn’t happen by accident. It’s the result of millions of people asking harder questions about what’s in their food, why it’s there, and whet... [View Post]

👍939 reactions 📅11/17 👥398,667 followers

• This was special to watch. Elliott Hill, CEO of Nike at Paragon Sports. Quick share about the visit: While we were talking, he pointed across the floor and said, “Whenever I come here, that guy always helps me with my running shoes.” Then he walked right over, gave Joseph, our Running Specialist, a ... [View Post]

👍671 reactions 📅11/11 👥1,954 followers

• The godfather of wipes in China popped into our Chicago office for a random sales call Dude’s been hustling wipes for 28 years Started with nothing Built one of the biggest players in the China Now he’s looking to manufacture in America We don’t do business together We don’t speak the same language ... [View Post]

👍580 reactions 📅11/17 👥68,225 followers

• I did the thing most CEOs intentionally avoid: I put my decisions and the rationale behind them on the record. 👀 As our company has grown, a few team members at Grüns recently told me that they didn't always understand the "why" behind some of our more unconventional decisions. It's a fair point. O... [View Post]

👍529 reactions 📅11/11 👥22,016 followers

• Over 10 years ago we posted our first Amazon listing, this year we should CRACK $100m on the channel 🚀 It’s the girl that brought us to the dance 💃 It holds a special place in my heart ❤️ I believe the platform represents the American dream 🇺🇸 As just a few guys in shithole apartment with no exp... [View Post]

👍464 reactions 📅11/11 👥68,225 followers

• This weekend, ByHeart announced a recall of their infant formula. Today, that has escalated to a full nationwide recall of all ByHeart products as safety concerns rise across the country. While Bobbie is not involved in this recall, when something like this happens it affects every formula feeding p... [View Post]

👍455 reactions 📅11/11 👥17,446 followers

• No content available [View Post]

👍406 reactions 📅11/17 👥12,835 followers

• No content available [View Post]

👍403 reactions 📅11/13 👥12,835 followers

• FISHWIFE SMOKED RAINBOW TROUT IS IN COSTCO, BABY 💚 !!! So excited to see this best-selling tin make her way into the big leagues. Massive thanks to Carlene Carl and Robin Mountford for their incredible partnership, and to Berkley and Joe Barriger for the most beautiful packaging in all the land! Bi... [View Post]

👍395 reactions 📅11/12 👥11,438 followers

• No content available [View Post]

👍384 reactions 📅11/12 👥12,835 followers

• No content available [View Post]

👍370 reactions 📅11/14 👥12,835 followers

• No content available [View Post]

👍363 reactions 📅11/11 👥12,835 followers

• Why do we need so many people in finance? I am sure every finance leader would have heard this statement at least once. People see 15 names in finance and accounting team and think, what do they all do? They see no crisis and assume nothing critical is happening. So fewer people should be enough. Be... [View Post]

👍347 reactions 📅11/13 👥5,626 followers

• Wow… I can’t believe Showpo is turning 15! Last night we celebrated with the team and it was such a gorgeous night. From champagne towers, to branded tiramisu, to our annual awards, and endless florals. It was so, so special. It’s crazy to think that 15 years ago, my (now ex) business partner told m... [View Post]

👍346 reactions 📅11/12 👥127,987 followers

• I’m proud to share that Nütrops is now NSF Certified! 🍄🐻 Becoming NSF Certified has been over a year in the making (for a company that’s just 2 years old!). The NSF certification means Nütrops has been independently verified to meet peak health, safety, and quality standards. NSF represents the go... [View Post]

👍345 reactions 📅11/13 👥22,016 followers

• All I want for my birthday is to launch a men's brand!! I am so proud to introduce MNTD to world - Fresher basics for men that make you look and feel like a million bucks. Years in the making, I am incredibly proud of the Knix team for bringing MNTD to life and giving men everywhere an underwear upg... [View Post]

👍338 reactions 📅11/11 👥39,499 followers

• Wow. Did not think it was going to get pushed through so quickly. [View Post]

👍327 reactions 📅11/12 👥10,092 followers

• 1,000,000 Range Shirts Sold. The 1st shirt (he bought 10) was to my best man on Kickstarter. The first retailer to buy 1,000 at one time and then 100,000+ was Mr. Mac, the best partners out there. The 1,000,000th shirt went to some stranger in Ohio whom I will never meet. Genuinely grateful to and f... [View Post]

👍302 reactions 📅11/11 👥9,612 followers

• Seven years ago, we launched Weezie with a simple idea: to infuse joy, luxury, and delight into life's moments - the big ones (weddings, babies, new houses!) and the small ones (taking your makeup off at night, curling up in a robe on the couch, baking cookies with your kids). We’ve always grown int... [View Post]

👍277 reactions 📅11/12 👥5,167 followers

• The headline: this is not a ban. It is a one year shot clock for us to get the rules we have always wanted. From day one our vision was to sell Cann alongside alcohol wherever it is sold. Today, we begin a process to make that vision a reality. The vast majority of alcohol today is sold with no Cann... [View Post]

👍275 reactions 📅11/13 👥2,044 followers

• The conditions will never be perfect. Show up anyway. [View Post]

👍272 reactions 📅11/16 👥127,987 followers

• 🚨 BIG, AWESOME JOB ALERT 🚨 !!! We're hiring a Head of Finance at Fishwife to support us through our next major phase of growth. This is your dream job if you: 🧠 Love operating at both the strategic and executional level every single day 🚀 Have proven experience leading the finance function at a ... [View Post]

👍256 reactions 📅11/17 👥11,438 followers

• I ask about compensation in every final interview, and it goes the same way every time: Me: "What compensation are you looking for in this role?" Candidate: "The published range seems fine." Me: "I appreciate you saying that, but I’m actually looking for an exact number. If I know exactly what compe... [View Post]

👍237 reactions 📅11/12 👥6,975 followers

• As DJ Khaled said... "Another One"! Retail: Grand Opening in Denver, Today. Lines. People. Community. And so much leather. Portland Leather. Thank you everyone for being a bunch of wonderful weirdos that love this brand. [View Post]

👍211 reactions 📅11/15 👥24,047 followers

• Hulken is now rolling into Target NATIONWIDE 🎯❣️ When we first met with the Target team in June, we knew this partnership would be a game-changer for our brand. Seeing it come to life in just five months feels INSANE. Our story’s been far from typical. What started as a fun side gig became a mid-... [View Post]

👍209 reactions 📅11/13 👥5,427 followers

• Dinner last night with 2 of my earliest team members... 5 years ago Jacques Lyakov DM'd me from an anonymous Instagram account with a pumpkin as his avatar (I highly respected this move on his part.) He wanted to try these new seed trays I'd gotten my hands on. I thought he was a 74 year old French ... [View Post]

👍202 reactions 📅11/11 👥9,525 followers

• A dozen people are on my roof... I am on Linkedin Balloon festival, amazing, but I am here... because how else can I get endless emails trying to sell me something? People saying they love my resume and they can help me make some cash? I have never had a job, let alone a resume. Maybe work at Amazon... [View Post]

👍196 reactions 📅11/14 👥24,047 followers

• We did it!! Here’s what I learnt from another crazy week chasing our dreams, opening our second central London TALA store at Westfield London. Thank you so much to everyone who made the opening week so special, from our top customers who joined us for a pre-launch party, and everyone who queued (the... [View Post]

👍195 reactions 📅11/13 👥214,835 followers

• Seeing your product on the shelf is always cool It’s even cooler when you’ve seen the whole journey From planting the seeds in the dirt to roasting them in our own factory and seeing a customer grab a bag off the shelf, it all hits different when you’ve touched every step You see how much care, work... [View Post]

👍181 reactions 📅11/12 👥9,977 followers

• They say third time’s a charm, right? First was agency life. Then came brand side. And now back into the thick of agency life again. Excited to be joining the amazing Butterfly Effect team as Commercial Director and to be working alongside Elfried Samba for the third time, joining Michael Heaven too... [View Post]

👍168 reactions 📅11/13 👥10,269 followers

• Well, Friday won my week (maybe month). I got to spill the tea and share my cheat codes with the next generation of leaders at Columbia Business School We talked all things mastering the art of building brands, navigating conflict head on, salary negotiations and sponsorship as an active verb. I als... [View Post]

👍166 reactions 📅11/14 👥7,246 followers

• I know money can be really taboo and awkward to speak about but i think it's important to talk about because growing up, most of us, especially women, were taught that money is something we’d learn later. I had no idea where to start, what anything meant, or if I was even doing it right. And so much... [View Post]

👍166 reactions 📅11/17 👥214,835 followers

• Family owned since 1950, King's Hawaiian is an iconic brand and growth story. [View Post]

👍154 reactions 📅11/14 👥68,225 followers

• A couple weeks ago I stepped into my first Sierra. The sheer volume of deals on soft goods was impressive. Clothing, shoes, day packs, snacks, dog food, camp chairs… basically everything you’d want for a day outside, a weekend at a state park, or to stash in your trunk just in case. They’ve nailed s... [View Post]

👍149 reactions 📅11/12 👥5,464 followers

• INTRODUCING: Food Fix Uncensored - The Explosive New Edition! 🎉 Our food system was built for profit, not for your health. It’s making us sicker, more fatigued, and more dependent on a system that thrives when we don’t. This fully updated edition exposes how today’s food supply hijacks your metabol... [View Post]

👍143 reactions 📅11/11 👥398,667 followers

• What this “Federal Hemp Ban” really means and why this is far from over On Wednesday, language effectively banning hemp-derived cannabinoids was slipped into the bill to reopen the government. This wasn’t public will. It was political maneuvering. A small group in Congress have pushed prohibition-st... [View Post]

👍141 reactions 📅11/14 👥20,167 followers

• I'm excited to share that I joined Lumistry as the Vice President of Brand and Digital Marketing! In this new role, I’ll be leading corporate and product marketing strategy, shaping Lumistry’s brand positioning, and driving integrated demand generation programs that accelerate growth. I’ll also over... [View Post]

👍140 reactions 📅11/14 👥2,466 followers

• Hey. It is someones birthday! TODAY!If you have worked with me, my wish is for you to wish her a happy birthday. Mariana Patiño is a intractable part of my daily life. Now let's get the record straight... I am more organized than people give me creidt for and I could do this on my own. But that woul... [View Post]

👍138 reactions 📅11/11 👥24,047 followers

• Business exists to serve, not to extract. It’s a statement that tends to provoke strong reactions. In finance, we’re conditioned to believe that the primary purpose of business is to maximise shareholder value. Everything else (customers, employees, society) sits somewhere behind that objective. I d... [View Post]

👍137 reactions 📅11/16 👥13,048 followers

• Today’s a special one. We’ve teamed up with Calm to create the limited edition Calm x Ozlo Sleepbuds® in a new Calm Blue colorway. When we started Ozlo, we believed that better sleep could change the course of a day and a life. Our aim has always been simple: help people fall asleep, stay asleep, an... [View Post]

👍133 reactions 📅11/13 👥4,340 followers

• Exciting new data from our Obagi skincare and injectable portfolio was presented at the recent American Society for Dermatologic Surgery meeting. A special thank you to Sue Ellen Cox, MD, for sharing the pivotal study data on behalf of the investigator group. Congratulations to the Croma-Pharma team... [View Post]

👍131 reactions 📅11/16 👥5,406 followers

• This week, my interview with CNBC about how tariffs are negatively impacting American manufacturers will appear during four different programs. I doubt it will be appointment TV for any of you, but in case you happen to be watching anyway, here's the schedule: Tuesday, 11/18: Squawk Box (6a-9a EST) ... [View Post]

👍129 reactions 📅11/17 👥9,459 followers

• Really proud of the team here and the pros and Wieden+Kennedy to kick off holiday for us. Erika Derylo Austin McKenna Taylor Johns Carlos Rangel Jason White [View Post]

👍128 reactions 📅11/15 👥6,200 followers

• Team of 6 on a midweek video extravaganza... Found something strange on the couch this morning. We brought our titkto gal from Portland and video boys to San Miguel to my vineyard home. Plan to shoot videos away from the office. This morning, I woke early and came to the main house, and a little Mar... [View Post]

👍125 reactions 📅11/12 👥24,047 followers

• Writing to you from the plane to Nebraska (FAA willing 🙏) as I approach my 49th state in this journey, it seems appropriate that Bloomberg literally just dropped this massive feature on Ulta Beauty and Kecia Steelman’s vision. Kecia is a genuine rarity as a CEO who actually worked the retail floor,... [View Post]

👍122 reactions 📅11/11 👥8,380 followers

• Last night Cheers got 3rd in the “Best Digital Campaign w/ a Budget Over $5m” at the CHPA Gala… there is some STIFF competition at the top!! 💪🥉 CHPA = Consumer Healthcare Products Association. And it’s THE industry organization for all things consumer healthcare CPG. If you haven’t seen Haleon’s B... [View Post]

👍121 reactions 📅11/13 👥14,213 followers

• Run, Sprint, Grab, Do, Push, Explore Now... Seriously...2026 is the year of expansion. And it starts NOW. Today. So many avenues to choose from but you have to go through the stages. Start. Learn. Fail. Get depressed. Want to give up. Try again. Ask for help. Ignore the help. Fail. Learn. Get some h... [View Post]

👍116 reactions 📅11/13 👥24,047 followers

• Namastank 🙏🏻 [View Post]

👍114 reactions 📅11/16 👥68,225 followers

• I’m still actively working through a flood of messages from my recent post(s). Positions are live on the website. [View Post]

👍113 reactions 📅11/13 👥1,508 followers

• Two hours. That’s how long it took me to fly from Ho Chi Minh City to Guangzhou last week. Two hours to sit across the table from fabric mills, pattern makers, and production partners who are redefining what’s possible in apparel manufacturing. Most brands never get this close to the process. They d... [View Post]

👍112 reactions 📅11/12 👥7,023 followers