Burlap & Barrel just won their case against the government — a federal trade court ruled the 10% global tariff unconstitutional. Milani Cosmetics is eyeing $500M in revenue. And Blueland was named one of TIME100's Most Influential Companies.
Here's what brand leaders shared on LinkedIn this week.
Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies, we wanted to see more from the brands themselves.
This week: 691 posts from 675 people across 25,000 profiles tracked.
Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com
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We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!
Revenue & Milestones
Milani Cosmetics is eyeing $500M in revenue. BeautyMatter profiled the brand's trajectory and growth strategy. → post
The RealReal delivered its fourth consecutive quarter of double-digit top-line growth to start Q1. → post
Peloton shared Q3 earnings, with CEO Peter Stern calling it a pivotal shift for the business. → post
Warby Parker announced Q1 2026 earnings. New CFO Adrian Mitchell said he's been energized since joining earlier this year. → post
Bush Balm just onboarded 8 new hires at once, their largest cohort ever. Took almost 5 years to reach 8 total employees, and now they're adding that in a single class. → post
Distribution
BTR Nation is officially on shelves at Hy-Vee across nearly 200 stores in 8 states. → post
Piping Rock says the #1 Collagen Powder on TikTok is now hitting shelves at major retailers nationwide. → post
Aug11 is live in 33 PacSun stores and online. Founder Johnny Person said what started as a dream is now on shelves. → post
Toybox Labs landed in Toys R Us Asia's revamped Ocean Terminal flagship in Hong Kong. → post
Mid-Day Squares No Bread PBJ Grape landed at Wegmans in the US. Meanwhile, the brand is entering a "whole new chapter" in Quebec: gas stations, hospitals, airports, schools, convenience stores. → post → post
Strategic Moves
Chamberlain Coffee opened their second café location on Abbot Kinney in Venice. → post
De Soi CEO Scout Brisson announced she's stepping down after four years building Katy Perry's non-alcoholic apéritif brand. → post
Every Man Jack dropped a collab with John Deere, now on Walmart shelves. → post
Olive & June launched a Star Wars Mandalorian and Grogu collab on May the 4th. → post
DUDE Wipes became the Official Backside Partner of the Premier Lacrosse League. → post
State and Liberty just opened their 45th store. → post
DBG Beauty named Michelle Kluz (formerly of Stila) as CEO. The company owns 4 brands and already ranks in the top 50 in US skincare. → post
Baboon to the Moon launched a collab with Vita Coco. → post
DudeRobe launched a robe for women. The brand's name is DudeRobe. They addressed the obvious question. → post
BreakingT signed a multi-year licensing extension with the NHL Alumni Association. → post
InsideTracker founder Gil Blander stepped down as CSO after 17 years, passing the torch. → post
Policy & Regulatory
Burlap & Barrel won their case against the US government. The Court of International Trade ruled in their favor, finding the 10% global tariff unconstitutional. Founder Ori Zohar called it breaking news. → post
Recognition
Blueland was named one of TIME100's Most Influential Companies of 2026. → post
Milani CMO Mary Praag was recognized by CEW as an Achiever Award Honoree. → post
Nanit CEO Anushka Salinas was recognized by Digiday as a Rising AI Leader in the Future Leaders Awards. → post
Yale Home Linus Smart Lock L2 Lite won a Red Dot Design Award. → post
Knix turned 13. Founder Joanna Griffiths reflected on launching with an Indiegogo campaign over a decade ago. → post
Worth a click
Just Ingredients jumped on a viral Devil Wears Prada trend and moved fast. Founder Karalynne Call said brands that move fast in culture win. → post
Revant Optics is doubling down on Portland and local manufacturing, adding a new machine to the production floor. → post
Smith Optics launched the VERO van, a fully mobile brand experience for bike season. → post
Athletic Brewing released their third documentary, "Ultra Mom." → post
Flamingo Estate brought their Bathhouse concept to life after nearly two years in development. → post
want to see the rest? here’s the link
