Portland Leather just crossed $500M — from a single garage. A federal court struck down IEEPA tariffs, and Loeffler Randall shared exactly what those tariffs cost them: $1.2M in 10 months. Meanwhile, Bloom Nutrition officially launched in the UK through Holland & Barrett.

Here's what brand leaders shared on LinkedIn this week.

Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies - we wanted to see more from the brands themselves.

This week: 706 posts from 499 people across 20,100 profiles tracked.

Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com

Portland Leather CEO Curtis Matsko shared a garage photo from the early days alongside a simple note: the company has grown past $500M in revenue. No press release, no fanfare — just a founder reflecting on a wild ride. → post

Real Men Apparel Company founder Jared Mortensen dropped a stat worth a double take: ~40% daily returning customer rate across Amazon, TikTok, and Shopify. In underwear. No subscription. → post

Cheers founder Brooks Powell hit his first 10 million view TikTok video — just him sitting and talking about how the product works. → post

Revant Optics founder Jason Bolt reflected on the journey from listing lenses on eBay with a $300 Dell laptop in his Eugene, Oregon apartment to building a full brand. → post

Happy Dad landed in Walmart — hard seltzer, lemonade, and tea. CEO Sam Shahidi shared the news with a shelf photo. → post

Bloom Nutrition held its official UK launch event with Holland & Barrett. The international expansion has been in the works, and this makes it real. → post

ButcherBox is now on Target shelves. Director of CX Amanda Gray posted about finally seeing the product in store — a milestone for a brand that built its business on DTC. → post

Dude Wipes CEO Sean Riley shouted out Walmart for supporting their growth from small vendor to category leader. → post

Dude Wipes became the first brand ever featured on a WWE superstar's in-ring gear through a partnership with Dirty Dom Mysterio. Unusual brand placement — worth watching as a category. → post

WILDE Protein Snacks announced a new product — expanding the lineup while staying focused on snacks made from real protein ingredients. → post

BYOMA called its Bio-Collagen Radiance Facial Mask the biggest launch in company history. Founder Marc Elrick flagged it as a milestone moment for the brand. → post

Loop Earplugs partnered with SoulCycle — positioning hearing health as part of the gym wellness conversation. → post

Portland Leather is hiring a Head of Footwear — signaling a major category expansion for the brand. → post

La Ligne x Madewell launched a limited-edition denim capsule made in Los Angeles, covered by Harper's Bazaar. → post

A federal court ruled the President's use of the International Emergency Economic Powers Act (IEEPA) for tariffs unconstitutional. Freewrite CEO Adam Leeb flagged the breaking news — the so-called "fentanyl" tariffs on Canada and Mexico were struck down. → post

Loeffler Randall co-founder Brian Murphy put a number on it: $1,197,736.13 in surplus tariffs paid over 10 months since last April. That's roughly $120K/month for a brand of their size. → post

CTL co-founder Erik Stromquist warned that a new 15% tariff takes effect next week — and this time laptops and phones don't appear to be exempt. → post

Spikeball CMO Chris Kneeland shared boardroom-level observations on how tariff anxiety is consuming brand leadership energy. → post

Skullcandy VP of Marketing Justin Regan announced two awards in two days — Men's Health "Best Workout Headphones" for 2026 and a Rolling Stone Audio Award. → post

Perelel co-founder Alex Taylor received the Women's Health Visionary Award from the Society for Women's Health Research. → post

Hello Products CEO Diana Haussling got a Glossy feature calling oral care's "cute new era." → post

Duradry was nominated for the Allure Readers' Choice Awards. → post

L.A.B. Golf earned Golf Digest Gold awards for two putter models. → post

Gorilla Mind attended The Vitamin Shoppe's first annual Suppies Awards. → post

Liquid Death hired a VP of FP&A — Claudia Ogaz moves over from Health-Ade. Finance leadership hires at this stage typically signal scaling into the next phase. → post

Kane Footwear brought on a Finance Director. → post

Utz Brands promoted to Senior Director of eCommerce. → post

Lego x Crocs launched the "Brick Clog" — a $150 giant red Lego brick you wear as a shoe. Spikeball CMO Chris Kneeland called out the collaboration as a masterclass. → post

LushDecor CFO Geetha Ramachandran shared a real-numbers breakdown of freeing up $2.3M in tied-up receivables instead of taking on debt. → post