Alo Yoga dressed Jimmy Butler head to toe for the Met Gala, the brand's first appearance at fashion's biggest night. Original Grain sold out 500 Jack Honey watches in 10 days and is scaling up. And Magnolia Bakery just opened its first location in Delhi.

Here's what brand leaders shared on LinkedIn this week.

Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies, we wanted to see more from the brands themselves.

This week: 726 posts from 649 people across 26,200 profiles tracked.

Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com

_{^{We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!}}

Original Grain launched their first run of Jack Honey watches last summer. 500 units. Sold out in 10 days. Now they're scaling up for a bigger run. → post

Coconut Cult got a thorough business profile in Inc. Magazine covering the brand's journey to date. → post

Grande Cosmetics appeared on Good Morning America. The brand is 18 years old and holds the #1 lash position. → post

YETI celebrated 20 years with a special performance from Yellowstone's Ryan Bingham. → post

TELETIES was featured on the Today Show in their "Best Summer Swimsuits & Gear" segment. → post

Genexa ran a "moms deserve a break" campaign and hundreds signed up within the first hour. → post

Magnolia Bakery opened its first Delhi outlet. The franchise group in India is on a roll. → post

Mario Badescu expanded into Santiago, Chile, continuing its global retail push. → post

Partners Coffee added new retail placements, with bestselling SKUs landing in additional locations. → post

Aventon Bikes is entering the German e-bike market, one of the most saturated in Europe. → post

Alo Yoga made its first Met Gala appearance, dressing NBA star Jimmy Butler head to toe. → post

Revlon supported several looks at the Met Gala this year. CEO Michelle Peluso called it a pinch-me moment. → post

REFY removed the approval process for creator content entirely and says the results were "really good." → post

Manhead Merch is rethinking how merch programs work with Lainey Wilson, moving away from the traditional channel by channel approach. → post

Naked Wardrobe landed on Serena Williams, who wore their Bare Body Maxi Dress. → post

Kulani Kinis shared a sneak peek of HQ2 construction progress. → post

RobotShop announced that 100% of their code is now written by AI. → post

BERO hosted the second annual Padel Classic in LA. → post

DIBS Beauty gave their entire team the day off for "Mother's Day Friday," an annual company holiday. → post

Ohsnap founder Cole Dixon joined Born Primitive as Chief Financial Officer. → post

FullWell Fertility launched a product that founder Ayla Barmmer spent 7+ years developing. → post

Fender VP of Digital Cliff Kim shared a post reflecting on years of scaling the company's digital and ecommerce infrastructure. → post

Tecovas CMO Krista Dalton was named to Adweek's 2026 Marketing Vanguard class under the theme "Fiercely Human Amid Rapid Change." → post

ettitude was featured by Rolling Stone as one of the AAPI-owned brands to support this May. → post

Carve Designs got coverage for how the women's apparel brand is beating fast fashion. → post

Twinings was named among Australia's most trusted brands. → post

Saalt founder Cherie Hoeger was recognized as an Idaho Business Review CEO of Influence Honoree. → post

Edie Parker Gemstoned Lighter necklaces showed up on Zara Larsson in her latest "Girls Trip" music videos. → post

Lulu and Georgia launched a new brand campaign called "There's An Art To It," a choreographed film about rhythm in the home. → post

Superfeet CEO talked with Modern Retail about where the brand is heading next. → post

Gozney took their CMO and team to Dublin for immersion strategy sessions with Google and Meta. → post