Resmed welcomed the Noctrix Health team into the family. SOSHE Beauty is heading to Ulta Beauty this August. And Patagonia's CEO went public on unauthorized bulldozing for a theme park development.
Here's what brand leaders shared on LinkedIn this week.
Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies. we wanted to see more from the brands themselves.
This week: 854 posts from 805 people across 43,600 profiles tracked.
Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com
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We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!
M&A
Resmed formally welcomed the Noctrix Health team into the company at a Bay Area meeting. Noctrix's lead product treats restless legs syndrome, expanding Resmed beyond its core sleep apnea category. → post
Distribution
SOSHE Beauty is launching at Ulta Beauty in August. Co founder Junyi Wu shared the news from in front of the Ulta sign. → post
Westman Atelier is now available at Oh My Cream online and rolling out to all of the retailer's stores. → post
Daily Crunch is now in Whole Foods, the granola brand's biggest retail step to date. → post
Strategic Moves
huupe launched its Smart TV Basketball Hoop, a product CEO Paul Anton said took 15 years to build. → post
Huel launched a 40g Protein Ramen. CEO James McMaster announced it on Monday. → post
Electrolit USA entered a multi year partnership with the United States Tennis Association. → post
Pura Stainless officially launched a partnership with Calm. → post
Framar collaborated with Diet Coke on a hair foil collection. → post
COROS announced a partnership with the Prefontaine Classic, the brand's deeper push into track and field. → post
Chantecaille launched its Bio Lifting Concealer with a global campaign across 21 markets. → post
Dollar Shave Club rolled out its Electric trimmer line, picking up coverage in Esquire. → post
Recognition
TRIP Drinks was named one of Britain's Fastest Growing Companies. → post
Free Soul placed 10th on the Sunday Times 100 fastest growing list. → post
MOTHER ROOT made the Sunday Times Fast 100. → post
Scrumbles landed on the Sunday Times list four years in a row. → post
Hunter & Gather made the Sunday Times 100 for the second year. → post
47 Skin became the first skincare brand in history to appear in The Times and Sunday Times Hundred list. → post
Athletic Brewing founder Bill Shufelt sat down with Chip Cutter at the Wall Street Journal's Global Food Forum in Chicago. → post
Universal Standard founder Polina Veksler appeared on Good Morning America talking about weight loss medications and clothing exchanges. → post
Botivo was called "the zero abv hero" by Alice Lascelles in the Financial Times HTSI. → post
Laura Geller Beauty (AS Beauty) was featured in BeautyMatter for its TikTok Shop growth. → post
Nelle Atelier picked up an InStyle feature. → post
OMHU won three prizes at E handelsprisen 2026 in Denmark, including Gold. → post
Soapbox won the Social Impact Award at YPO's Global Retail Summit. → post
Infrastructure / People Moves
Major Food Group brought on Michael Kopelman as CFO (from Meow Wolf). → post
TaylorMade Golf hired Tyson Alvarez as Senior Director of Strategic Finance & Analytics (from Municipal). → post
Cymbiotika founder Durana Elmi stepped into the role of Chief Creative Officer and Chief Experiential Officer. → post
Victoria Beckham Beauty promoted Aurelia Ahuja to Vice President of FP&A on her one year anniversary. → post
Good Clean Love CEO Brenda Demers was nominated for CEO of the Year by the Los Angeles Business Journal. → post
Samsonite is hiring a VP of Retail for TUMI in North America. Worth flagging because the brief signals where TUMI wants its retail org to go. → post
Worth a click
Patagonia CEO Ryan Gellert went public on bulldozers and excavators clearing forest, flattening dunes, and cutting access roads for a theme park development that started without authorization in late April. The post is the kind of advocacy stance Patagonia is known for, and it's catching real attention. → post
Nature's Bakery CFO Chirag Shah reflected on five years at the company after Mars acquired it, with notes on how the integration shifted the brand's trajectory. → post
want to see the rest? here’s the link
