Eight Sleep just raised a new round at a $1.5 billion valuation. Carpe launched nationwide in Target, and Back to the Roots is now in 1,300+ Petco stores as the first Regenerative Organic Certified brand in pet.
Here's what brand leaders shared on LinkedIn this week.
Brand Voice tracks what 8 and 9 figure Shopify brand leaders are sharing on LinkedIn each week. We started this because our feed was full of SaaS and agencies - we wanted to see more from the brands themselves.
This week: 868 posts from 630 people across 20,900 profiles tracked.
Full data set linked at the bottom. If this was forwarded to you, subscribe at dtcmvp.beehiiv.com
Brand Voice is powered by dtcmvp.com, where established brand leaders are compensated to give product feedback to vetted Shopify tech startups. If you’re interested in applying to join as a brand or a partner, just reply to this email or apply here.
We also want to give a quick shoutout to our friends at the Hot Takes Big Stakes podcast, give it a watch!
REVENUE & MILESTONES
Eight Sleep announced a new funding round that values the company at $1.5 billion, led by Tether.io Investments. → post
Portland Leather founder Curtis Matsko shared numbers behind building to $100M in revenue - and the hundreds of business owners he met along the way. → post
4ocean hit 50 million pounds of plastic removed from oceans. Founder Alex Schulze has been celebrating the milestone all week. → post
Bloom Nutrition received TikTok Shop's Fastest Growing Seller Award. → post
GuruNanda founder Akash Gupta shared he's doing $100K/month on Amazon USA with $0 in ad spend after shifting the model entirely. → post
Scrumbles named one of Europe's fastest growing businesses by the Financial Times. → post
DISTRIBUTION
Carpe is officially in Target nationwide. → post
Back to the Roots launched nationwide at Petco — 1,300+ doors — as the first Regenerative Organic Certified brand in pet. → post
Hairstory is entering Ulta Beauty for the first time. → post
Emi Jay rolled out new Sephora displays across stores. → post
Beekman 1802 is now featured in every Ulta Beauty in America. → post
Best Periodt continues expanding its CVS partnership, with founder Gaynete Jones sharing in-store content. → post
Spongellé partnered with European Wax Center. → post
STRATEGIC MOVES
Supergoop announced an official partnership with the PGA TOUR. → post
Everytable is expanding to Phoenix with a $3M city partnership to deliver healthy meals to seniors. → post
Liquid Death launched a music-streaming urn with Spotify — a product that lets the dead stream music from the afterlife. Classic Liquid Death. → post
Graza unveiled a new brand platform called "Seriously Serious." → post
Chomps debuted new Chicken Sticks at Expo West, available for pre-order this spring. → post
Carrie Amber Intimates officially launched the Rebecca Minkoff brand. → post
Raw Sugar unveiled a rebrand. → post
Hint rolled out a brand refresh with new flavor-forward packaging. → post
Hempz completed a rebrand. → post
POLICY & REGULATORY
Target announced it will stop selling breakfast cereals made with synthetic food dyes by May 31. → post
A federal judge ruled that companies are entitled to tariff refunds, with details expected soon. Good news for small businesses and importers. → post
Resource Furniture founder Steven Spett continued his vocal commentary on tariffs functioning as a regressive national sales tax. → post
Pedego founder Larry Pizzi highlighted California's new e-bike legislation as a model for regulating innovation in mobility. → post
RECOGNITION
Back to the Roots got a Forbes feature on becoming the first Regenerative Organic Certified brand to enter the pet aisle. → post
The Honest Kitchen featured in Forbes, covering the story of Lucy Postins lobbying the FDA to redefine pet food. → post
Larroude co-founders Marina and Ricardo Larroude spoke at Harvard Business School about building the brand. → post
Jovial Foods won a NEXTY Award for the third year in a row at Expo West. → post
Gorilla Mind took home Best New Product at the Arnold Fit Expo for the Young Latte. → post
Aloha CEO Brad Charron received an inaugural Thrive Market award at Expo West. → post
INFRASTRUCTURE
Expo West 2026 dominated the feed this week. Brands on the ground included Chomps, DUDE Wipes, Huel, poppi, Death Wish Coffee, IQBAR, Ketone-IQ, Just Ingredients, Midday Squares, Serenity Kids, Traditional Medicinals, Wild Planet Foods, Cheers, Power Crunch, The Honey Pot, and many more.
WORTH A CLICK
ButcherBox shared that beef prices are up 15% YoY and the U.S. cattle herd is the smallest since 1951. -> post
Expo West buzz from Chamberlain Coffee, Sweet Loren's, BERO, La Colombe, Aloha, and others - the natural products industry descends on Anaheim this week.
want to see the rest? here’s the link
